14 Oct
|
Medigrad
|
New Delhi
14 Oct
Medigrad
New Delhi
Company Description
Medigrad is a doctors’ online learning platform that offers fellowship courses after MBBS in more than 40 specialties, accredited by CPD (UK) and supported by training options in over 80 hospitals. Its courses are designed by highly experienced specialist doctors who bring extensive clinical exposure into the curriculum, ensuring strong practical relevance. Medigrad combines researched pedagogy with advanced technology to deliver a world-class learning experience for medical professionals.
Graduates of these fellowships gain opportunities to collaborate with esteemed medical experts, stay current with the latest research, and enhance their career prospects. By upskilling doctors at scale, Medigrad contributes to raising the overall standard of healthcare in India.
Role Description The Marketing Manager role at Medigrad is a full-time, on-site position based in New Delhi.
The Marketing
Manager will plan and execute marketing strategies to promote Medigrad’s fellowship programs, strengthen brand positioning in the healthcare and edtech domains, and drive lead generation across digital and offline channels. Day-to-day responsibilities include developing integrated marketing campaigns, managing social media and performance marketing activities, coordinating email and content marketing, and overseeing marketing analytics and reporting. The role also involves collaborating with sales,
academic, and product teams to align messaging, organizing events or webinars for doctors, managing agency or vendor relationships, and optimizing budgets to meet enrollment and growth targets.
Qualifications
- Demonstrated skills in marketing strategy, campaign planning, and brand positioning in fast-growing sectors such as healthcare or edtech.
- Experience with digital marketing channels, including social media marketing, performance marketing, SEO/SEM, and email marketing.
- Strong content and communication capabilities, including copywriting, storytelling, and collaboration with content or design teams.
- Proficiency in data-driven decision-making, using analytics tools, dashboards, and metrics to measure and improve campaign performance.
- Capability to manage cross-functional projects, coordinate with internal teams and external partners, and deliver outcomes within timelines and budgets.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; a postgraduate degree or specialization in marketing is an advantage.
- Prior experience in healthcare, education, or online learning industries is highly beneficial.
- Strong organizational skills, attention to detail, and the ability to work independently while contributing to a cooperative team environment.
📌 Marketing Manager (New Delhi)
🏢 Medigrad
📍 New Delhi