Job Title: Marketing Manager – Overseas Education

Job Type: Full-time

Department: Marketing & Business Development

Experience: 3–7 years

Work Location: Najafgarh, Delhi

Salary: Competitive, based on experience

Job Summary

We are seeking an experienced and results-driven Marketing Manager to lead marketing and student recruitment initiatives for our overseas education consultancy. The ideal candidate will have a strong understanding of international education, study-abroad destinations, student counselling, lead generation, and marketing campaign management.

The candidate will be responsible for developing marketing strategies, generating qualified student leads, building partnerships, managing the marketing team, and driving student enrolments for international education programs.

Key Responsibilities

- Develop and implement marketing strategies to promote overseas education and study-abroad services.
- Generate qualified leads from students interested in studying in countries such as the USA, UK, Canada, Australia, New Zealand, Ireland, and Europe.
- Plan and execute digital marketing campaigns through Google Ads, social media, email marketing, and other online channels.
- Manage the company's website, social media accounts, digital content, and online brand presence.
- Develop strategies to increase student inquiries, counselling appointments, applications, and successful enrolments.
- Coordinate with student counsellors to ensure timely follow-up and conversion of prospective students.
- Build and maintain relationships with international universities, colleges, education partners, and recruitment representatives.
- Organize education fairs, seminars, webinars, school and college visits, and student awareness programs.
- Conduct market research to identify new study destinations, courses, student segments, and business opportunities.
- Monitor marketing budgets, campaign performance, lead quality, conversion rates, and return on investment.




- Manage and mentor the marketing and lead-generation team to achieve monthly and annual targets.
- Maintain accurate lead records and prepare regular marketing performance reports.
- Keep the team updated on international admission requirements, application timelines, scholarship opportunities, and student recruitment trends.
- Ensure that all promotional materials and student communications are accurate and comply with applicable advertising and recruitment standards.

Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Management, or a related field.
- 3–7 years of experience in marketing, preferably in overseas education, study-abroad consultancy, or international student recruitment.
- Proven experience in lead generation, campaign management, and achieving enrolment or sales targets.
- Good understanding of study-abroad destinations, international education pathways, and university admission processes.
- Experience managing digital marketing campaigns and social media platforms.
- Robust communication, negotiation, presentation, and team management skills.
- Ability to analyze marketing data and develop strategies to improve lead conversion.
- A target-oriented mindset with strong planning and execution capabilities.

Preferred Skills
- Overseas education marketing and student recruitment.
- Google Ads, Meta Ads, SEO, and social media marketing.
- CRM tools and lead management systems.
- Student counselling and admission funnel management.
- University and institutional partnership development.
- Education fairs, seminars, and promotional events.
- Marketing analytics, budgeting, and reporting.
- Team leadership and business development.

Key Performance Indicators (KPIs)
- Number of qualified student leads generated.
- Lead-to-counselling and counselling-to-application conversion rates.
- Student applications and successful enrolments.
- Cost per lead and marketing campaign ROI.
- Achievement of monthly and quarterly enrolment targets.
- Growth in university partnerships and referral channels.
- Performance of the marketing team and follow-up processes.

Pay: ₹12,000.00 - ₹57,000.00 per month

Work Location: In person

📌 Marketing Manager – Overseas Education (Delhi)
🏢 Questhostin Services Private
📍 Delhi