Marketing Manager Luxury Brand

1. Position Details

Position: Marketing Manager

Company: Kinetic Green Tonino Lamborghini Pvt. Ltd.

Department: Marketing

Location: Head Office – Pune

Experience: 4–5 Years

Qualification: MBA – Marketing / Communications / Brand Management

Industry Preference: Luxury / Premium Brands, Automotive, Lifestyle, Luxury Retail, Hospitality or Consumer Premium Brands

2. Job Purpose

We are looking for a dynamic and creative Marketing Manager to drive the marketing and brand-building initiatives for Kinetic Green Tonino Lamborghini.

The ideal candidate will have hands-on experience in content creation and digital marketing, along with a strong understanding of luxury and premium brand positioning. The candidate will be responsible for developing compelling brand communication, managing digital platforms, creating engaging content, and ensuring a consistent premium brand experience across all consumer touchpoints.

Prior experience working with luxury / premium brands is strongly preferred and will be an important requirement for this role.

3. Key Responsibilities

A. Brand Management & Strategy

- Develop and execute marketing strategies aligned with the brand's luxury and premium positioning.
- Ensure consistency of brand identity, tone, visual language and communication across all platforms.
- Develop campaigns that strengthen brand awareness, desirability and premium perception.
- Conduct market and competitor analysis to identify emerging trends and opportunities.
- Support product launches, brand campaigns and premium customer engagement initiatives.

B. Content Creation & Brand Communication

- Take ownership of end-to-end content creation for digital and offline marketing initiatives.
- Develop creative concepts, campaign themes, social media content, brand stories and promotional communication.
- Coordinate with creative agencies, photographers, videographers and other external partners.
- Create and manage content calendars across social media and other digital platforms.
- Ensure all content reflects the luxury, sophistication and exclusivity of the brand.
- Support development of high-quality product photography, videos, reels,



campaigns and other visual assets.

C. Digital Marketing

- Plan and execute digital marketing campaigns across relevant platforms.
- Manage and grow the brand's social media presence and digital visibility.
- Drive campaigns across platforms such as Instagram, Facebook, LinkedIn, YouTube and Google, as relevant.
- Monitor digital campaign performance, engagement, reach and conversion metrics.
- Coordinate with performance marketing agencies/partners and track campaign ROI.
- Identify new digital trends, platforms and content formats relevant to premium consumers.
- Support website content, SEO/SEM and digital brand initiatives.

D. Social Media Management

- Develop and execute the monthly social media calendar.
- Manage content planning, publishing and campaign execution.
- Monitor audience engagement, comments and brand sentiment.
- Develop premium storytelling formats to showcase products, lifestyle and brand experiences.
- Track social media analytics and prepare performance reports.

E. Campaign & Event Management

- Plan and execute brand campaigns, product launches, exhibitions and premium customer events.
- Coordinate with internal teams, agencies, vendors and event partners.
- Support dealer and customer engagement activities.
- Ensure all events and campaigns maintain the desired luxury brand experience.

F. Agency & Vendor Management

- Manage creative, digital, PR, media and production agencies.
- Develop creative briefs and campaign requirements.
- Review and ensure timely delivery of creative assets.
- Manage marketing vendors and ensure quality and cost effectiveness.

G. Market & Consumer Insights

- Understand premium customer behaviour, preferences and lifestyle trends.
- Track competitor activities and marketing strategies in the luxury and premium segment.
- Identify opportunities for new campaigns,



partnerships and brand collaborations.
- Provide insights to management for improving brand visibility and customer engagement.

4. Required Qualification & Experience

Education:

- MBA / PGDM in Marketing, Brand Management, Communications or related specialization from a reputed institute.

Experience:

- 4–5 years of relevant experience in Marketing / Brand Management / Digital Marketing.
- Mandatory/strongly preferred: Experience working with luxury, premium or aspirational brands.
- Experience in automotive, luxury automotive, lifestyle, fashion, hospitality, luxury retail or premium consumer brands will be an advantage.
- Strong hands-on experience in content creation and digital marketing is essential.

5. Technical & Functional Skills

- Strong understanding of luxury brand marketing and positioning
- Digital marketing and social media management
- Content strategy and content creation
- Campaign planning and execution
- Social media analytics and digital performance metrics
- Google Ads / Meta Ads knowledge
- SEO/SEM fundamentals
- Marketing analytics and reporting
- Creative brief development
- Agency and vendor management
- MS Office / PowerPoint / Excel
- Familiarity with Canva, Adobe Creative Suite or similar creative tools will be an advantage

6. Key Competencies

- Strong creative and conceptual thinking
- Excellent storytelling and communication skills
- Strong understanding of premium customer mindset
- Attention to detail and aesthetics
- Brand-oriented approach
- Robust execution and project management skills
- Ability to work in a fast-paced environment
- Strong stakeholder and agency management skills
- Ability to balance creativity with business objectives

7. Key Performance Indicators (KPIs)

- Brand awareness and visibility
- Social media growth and engagement
- Digital campaign performance and ROI
- Content quality and engagement
- Campaign execution and timely delivery
- Website and digital traffic growth
- Lead generation and conversion from marketing campaigns
- Successful execution of product launches and brand events
- Premium brand positioning and customer engagement

📌 Marketing Manager (Pune)
🏢 Kinetic Green Tonino Lamborghini
📍 Pune