Grest is one of India's leading full-stack recommerce brands, making premium renewed Apple devices more accessible through quality, technology and trust. With a growing D2C business and expanding offline retail presence, we're building a strong omnichannel brand in India's recommerce market.

We're looking for a Marketing Manager to lead Grest's marketing function, drive brand growth and build a strong connection with consumers. This role requires someone who understands premium consumer brands, consumer psychology and the business of scaling a D2C brand.

Roles and Responsibilities:

1. Marketing Strategy & Business Growth

- Own the overall marketing strategy, aligned with business objectives and revenue targets.
- Develop marketing plans, budgets, campaign calendars and growth roadmaps.
- Identify growth opportunities across customer segments, geographies and channels.
- Align marketing priorities with business performance, profitability and expansion goals.

2. Brand Strategy & Positioning

- Own Grest's brand positioning, value proposition, messaging and overall consumer perception.
- Build brand aspiration, trust and consideration in the premium renewed electronics category.
- Develop integrated campaigns that strengthen brand recall and differentiate Grest in the market.
- Ensure consistency in brand communication across digital platforms, the website and retail stores.

3. Consumer Psychology & Insights

- Develop a deep understanding of consumer behaviour, purchase motivations, aspirations and barriers.
- Translate consumer insights into effective positioning, messaging and campaign strategies.
- Understand what drives trust and purchase decisions when consumers consider premium, high-value products.
- Use customer feedback, market research and behavioural data to identify opportunities for growth.

4. Growth & Revenue Management

- Own marketing's contribution to revenue, customer acquisition and overall business growth.
- Identify opportunities to improve customer acquisition efficiency, conversion rates, average order value and retention.
- Work with performance,



e-commerce and CRM teams to develop and execute growth strategies.
- Evaluate channel performance and allocate budgets based on business impact and profitability.

5. Integrated Campaigns & Creative Direction

- Lead the development of brand campaigns, product campaigns, seasonal promotions and major marketing initiatives.
- Set campaign objectives, briefs, target audiences, messaging and success metrics.
- Provide strategic direction to creative, content, performance and social media teams.
- Ensure campaigns balance brand building, consumer engagement and sales outcomes.

6. Omnichannel & Offline Marketing

- Develop marketing strategies that connect Grest's D2C website with its growing offline retail presence.
- Plan store launch campaigns, hyperlocal marketing, activations, events and strategic partnerships.
- Drive brand awareness, store footfall and sales through integrated online and offline initiatives.
- Measure the impact of offline marketing and identify opportunities to scale successful initiatives.

7. Team Leadership & Cross-functional Management

- Lead and coordinate specialist teams across performance marketing, SEO, content, creative, social media, CRM and other marketing functions.
- Set clear objectives, KPIs, priorities and accountability for each team.
- Translate business goals into actionable plans and ensure teams work towards common outcomes.
- Review performance, provide strategic direction and remove execution bottlenecks.
- Manage agencies, external partners and marketing budgets where required.
- Build a culture of ownership, experimentation, collaboration and performance.

8. Marketing Analytics & Reporting

- Own the overall marketing dashboard and performance review process.
- Track revenue contribution, marketing spend, CAC, ROAS,



conversion rates, customer retention and brand performance.
- Evaluate campaign effectiveness and identify opportunities for optimisation.
- Use data and consumer insights to make informed decisions on budgets, channels and marketing priorities.
- Present marketing performance, key learnings and growth opportunities to the leadership team.

What we're looking for :

- Experience scaling a D2C brand: A strong understanding of how consumer businesses grow, acquire customers and build sustainable revenue.
- Understanding of premium brands: The ability to build aspiration, communicate value and establish trust beyond discount-led marketing.
- Strong grasp of consumer psychology: An understanding of what motivates consumers, shapes perceptions and influences purchase decisions.
- Strategic marketing mindset: The ability to connect brand positioning, customer acquisition and retention with larger business goals.
- Team leadership experience: The ability to lead specialist teams, set direction and drive accountability without being involved in every executional detail.
- Commercial acumen: Comfort with marketing budgets, revenue targets, acquisition costs, conversion metrics and profitability.
- Creative and analytical thinking: The ability to combine compelling brand narratives with data-backed decision-making.
- Solid ownership: The ability to independently lead the marketing function, prioritise effectively and work closely with business leadership.

What success looks like :

- Stronger brand positioning, aspiration and consumer trust.
- Consistent, profitable D2C growth and improved marketing efficiency.
- Transparent strategic direction and alignment across all marketing teams.
- Effective integration of digital marketing and offline retail growth.
- A high-performing marketing function with measurable goals and accountability.

- To apply: Share your resume along with a brief note on a D2C brand you have helped scale, your contribution and the business impact you created at [[email protected]]. Subject: Marketing Manager – Grest

📌 Marketing Manager (Gurugram)
🏢 Grest
📍 Gurugram