Key Responsibilities

- Growth Campaigns: Plan, execute, and optimize end-to-end performance marketing campaigns across digital channels (social media, search, email, and programmatic ads).

- Funnel Optimization: Analyze the user journey across acquisition, activation, retention, and referral funnels to identify drop-off points and implement conversion rate optimization (CRO) strategies.

- Data Analysis & Reporting: Track daily campaign metrics, manage acquisition costs (CAC, LTV), and report on KPIs to drive data-backed marketing decisions.

- A/B Testing: Design and execute continuous experimentation frameworks for ad creatives, landing pages, copy, and targeting parameters.

- Cross-Functional Collaboration: Partner with content creators, designers, and product teams to launch high-impact campaigns and go-to-market strategies.





Requirements

- Experience: 1–3 years of hands-on experience in growth marketing, performance marketing, or digital acquisition, preferably within a startup ecosystem.

- Skills: Proficiency in analytical tools (Google Analytics, Mixpanel, or similar), ad managers (Meta, Google Ads, LinkedIn), and basic SEO/SEM principles.

- Mindset: A solid data-driven mindset combined with creative flair, curiosity, and a bias for rapid experimentation.

- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Pay: ₹300,000.00 - ₹400,000.00 per year

Work Location: In person

📌 Marketing Growth Executive (HSR Layout)
🏢 Modus
📍 HSR Layout