Company Description:

Gain Tailwind is a B2B marketing consulting firm providing senior marketing leadership and dedicated marketing teams to early and mid-stage technology companies. We operate as an extension of the leadership team, taking ownership of marketing strategy, planning and execution, with a clear focus on business outcomes. Our Fractional CMO and Fractional Marketing Team models bring together brand positioning, go-to-market strategy, category development, thought leadership and demand generation into one integrated marketing function.

With experienced leadership and a full-stack team, we help companies build, run and scale their marketing without the complexity of building an entire function in-house.

Role:

We are looking for an experienced Marketing Consultant who can independently lead client engagements, translate business objectives into marketing strategies and drive execution across brand and demand generation.

The role requires someone who can think strategically while managing day-to-day delivery, working closely with client leadership teams and Tailwind's internal specialists. You will be responsible for developing marketing plans, managing client relationships, coordinating cross-functional teams and ensuring marketing programmes deliver measurable business outcomes.

Responsibilities:

- Marketing strategy and consulting: Understand client business objectives, markets, competitors and target audiences to develop integrated B2B marketing strategies, GTM plans and measurable marketing roadmaps.
- Client leadership and account ownership: Independently manage client engagements,



build relationships with founders and senior stakeholders, lead strategic discussions and proactively identify opportunities for improvement and growth.
- Brand and demand generation: Plan and oversee initiatives across brand positioning, thought leadership, content marketing, account-based marketing (ABM), digital acquisition, events and demand generation.
- End-to-end project management: Own project plans, timelines, budgets and deliverables. Coordinate with content, design, digital and external partners to ensure high-quality, timely execution with minimal supervision.
- Performance and optimisation: Define KPIs, analyse marketing performance, develop client reports and recommend improvements based on data and business priorities.

Qualifications:

- 7+ years of experience in B2B marketing, preferably across technology, SaaS, IT services, adtech or other technology-led businesses.
- Demonstrated ability to develop marketing strategies and independently manage integrated marketing programmes, beyond individual channels or campaigns.
- Strong understanding of brand positioning, go-to-market strategy, content marketing, demand generation and account-based marketing.
- Proven client and stakeholder management skills,



including experience working directly with founders, senior executives or marketing leadership teams.
- Excellent project management skills, with the ability to manage multiple accounts, coordinate specialist teams and deliver against timelines and business objectives.
- Strong analytical skills, with experience defining marketing KPIs, evaluating campaign performance and translating data into actionable recommendations.
- Excellent written and verbal communication, with the ability to develop strategic presentations, articulate recommendations and simplify complex business problems.
- Working knowledge of CRM, marketing automation, analytics and AI-powered marketing tools.
- Self-driven, structured and proactive, with the ability to take ownership, anticipate challenges and operate independently in a consulting workplace.
- Bachelor's degree in Marketing, Business, Communications or a related discipline. Prior B2B consulting or fractional marketing experience is an advantage.

What we are looking for: Someone who can operate as a strategic marketing partner to clients, not just manage marketing activities. You should be equally comfortable discussing business priorities with a CEO, building a marketing roadmap, reviewing a brand narrative and ensuring that a campaign goes live on schedule.

The ideal candidate combines strategic thinking, strong execution discipline, client ownership and commercial understanding, with the curiosity to continuously learn and adapt as marketing evolves.

📌 Marketing Consultant (Hyderabad)
🏢 Tailwind
📍 Hyderabad