Role:

To build and grow the HealthCape patient base and revenue by creating a strong local brand, developing referral and institutional partnerships, driving digital and community acquisition, and building long-term relationships with parents and families.

Key Responsibilities:

1. Patient Acquisition & Revenue Growth

 Own monthly patient acquisition and revenue targets.

 Develop and execute the local Gurgaon growth strategy.

 Generate leads through digital, community, institutional and referral channels.

 Improve conversion from enquiry → consultation → vaccination/diagnostics/wellness services.

 Drive repeat visits, vaccination schedules and subscription/wellness plans.

 Track CAC, lead conversion, patient retention, revenue/patient and ROI.

2. Doctor & Referral Network

 Build relationships with pediatricians, GPs, gynecologists, family physicians and other referral sources.

 Develop a structured doctor referral programme.

 Create referral pathways with hospitals and specialists within the Blue Circle pediatric network.

 Conduct regular doctor engagement meetings and CME/knowledge sessions.

3. Schools, Daycares & Institutional Partnerships

 Develop tie-ups with:

o Schools o Preschools/daycare centres o RWAs o Corporates o Mother-and-child communities o Parenting groups

 Design school health camps, vaccination awareness programmes, growth screening and parent education programmes. These channels are specifically identified in the launch plan as priority acquisition routes.

4. Community Marketing

 Build a solid local presence around the clinic.

 Organise: o Pediatric health camps o Vaccination awareness camps o Growth & development screening o Parenting workshops o Mother-child events o School/community talks

 Build relationships with local influencers, mom communities and community leaders, particularly for the launch and ongoing patient acquisition.

5. Digital Marketing





 Own local digital growth in partnership with agencies/internal teams.

 Drive:

o Google Business Profile o Local SEO o Instagram/Facebook o WhatsApp campaigns o Google Ads/Meta Ads o Parenting content o Reviews and reputation management

 Ensure the clinic is highly discoverable for searches such as pediatrician near me, child vaccination Gurgaon, pediatric clinic Gurgaon, etc.

 Build lead-generation campaigns and monitor campaign ROI.

6. Brand Building

 Establish HealthCape as a trusted, joyful and family-first pediatric brand.

 Maintain consistent messaging across digital, offline and community channels.

 Develop monthly campaigns around vaccination, nutrition, developmental milestones, seasonal illnesses and preventive pediatric care.

7. CRM & Patient Retention

 Build a structured patient database and CRM funnel.

 Ensure automated/WhatsApp reminders for:

o Vaccinations o Follow-ups o Growth assessments o Wellness packages

 Develop patient reactivation campaigns.

 Work with the clinic team to improve patient experience and retention. The launch plan specifically includes EMR/CRM and WhatsApp-based patient lifecycle management.

8. Partnerships & Commercial Development

 Identify new revenue opportunities around:

o Vaccination packages o Annual pediatric wellness plans o Developmental screening o Nutrition o Dental o Diagnostics o Physiotherapy/rehabilitation o Corporate/school health programmes

 Explore insurance/TPA and other relevant healthcare partnerships.

 Negotiate commercial terms and close partnerships.

9. Launch & Events

 Own marketing execution for the clinic launch.

 Plan pre-launch awareness, soft launch and grand launch.

 Coordinate camps, influencer engagement, PR, digital campaigns and community events.

 The existing launch plan envisages a soft launch followed by a grand launch with pediatric camps, offers, influencer/mom engagement and PR/digital activation.

📌 Marketing And Business Development(Healthcare) (Delhi)
🏢 Smart Moves Talent Crafters
📍 Delhi