Company: Way2News

Position: Assistant Manager / Sr. Manager– Digital Ad Sales

Experience: 5–10 Years

Location: Mumbai

Industry: Digital Media / Advertising / AdTech

About Way2NewsWay2News is a leading regional-language short-news platform, offering advertisers access to a large and highly engaged audience across key South Indian markets. With a strong presence across regional markets, Way2News provides brands with opportunities across display advertising, high-impact formats, video, branded content, sponsorships, and customized digital solutions.

Role OverviewWe are looking for an experienced and result-oriented Digital Ad Sales professional with 10–12 years of experience to drive advertising revenue and market growth for Way2News.

The candidate will be responsible for managing and growing relationships with digital media agencies, media buying teams, digital marketing teams, and direct advertisers, while developing new business opportunities and increasing Way2News's market share in the assigned region.

The ideal candidate should have a strong understanding of the digital advertising ecosystem, excellent commercial acumen, established industry relationships, and a proven track record of achieving revenue targets.

Key Responsibilities1. Revenue &

- Sales Ownership

- Own and deliver the digital advertising revenue target for the assigned region.
- Develop and execute a strategic sales plan to achieve monthly, quarterly, and annual revenue targets.
- Aggressively pursue new business opportunities and maximize revenue from existing accounts.
- Drive revenue across direct clients, media agencies, digital agencies, and media buying teams.
- Identify opportunities for upselling, cross-selling, and long-term campaign partnerships.

2. Agency & • Client Relationships
- Build and maintain strong relationships with digital media agencies, media planners, buyers, and agency leadership teams.
- Develop relationships with CMOs, Digital Marketing Heads, Brand Managers, Media Heads, and Marketing teams at direct advertisers.
- Maintain regular engagement with key clients and agencies to understand their media plans, budgets, objectives, and upcoming campaigns.
- Build Way2News into a preferred digital media partner for key accounts.

3.

New Business

Development
- Identify, research,



and target high-potential advertisers and prospects in the assigned region.
- Develop a strong sales pipeline through prospecting, referrals, market intelligence, and industry networking.
- Identify brands and categories with high potential for digital advertising and create customized pitches.
- Convert new prospects into active advertising accounts and develop them into recurring business relationships.
- Increase Way2News's market share across key advertising categories.

4.

Digital Advertising

Expertise
- Demonstrate robust understanding of digital advertising terminology and commercial calculations.
- Understand different digital advertising formats including Display, Full Page, Interstitial, Video, Native, Rich Media, Roadblocks, Branded Content, and Performance campaigns.

5.

Strategic

Selling
- Understand client marketing objectives and create customized digital media solutions rather than selling inventory alone.
- Present Way2News's audience, regional reach, engagement, and digital capabilities effectively to agencies and advertisers.
- Develop innovative and high-impact campaign solutions based on client objectives.
- Monitor market trends, competitor offerings, pricing, and advertiser behavior to identify new business opportunities.

6.

Market

Development
- Build a strong understanding of the assigned regional advertising market.
- Identify emerging advertisers, categories, agencies, and market opportunities.
- Track competitor activity and develop strategies to improve Way2News's positioning and market share.
- Develop relationships with key decision-makers across the regional digital advertising ecosystem.

7.

Sales

Reporting &

• Forecasting
- Maintain an accurate sales pipeline and provide regular revenue forecasts.
- Track account-wise revenue, business closures, pipeline, and target achievement.
- Provide management with market feedback, competitor intelligence, and business opportunities.




- Ensure timely follow-up and closure of proposals, campaigns, and commercial negotiations.

Key Skills & • Competencies
- 10–12 years of proven experience in Digital Advertising / Digital Media Sales.
- Strong existing relationships with digital media agencies, media buyers, and direct advertisers.
- Proven track record of consistently achieving or exceeding sales targets.
- Strong understanding of the digital advertising ecosystem and media buying process.
- Excellent knowledge of digital metrics, pricing, inventory, and campaign calculations.
- Strong negotiation and commercial skills.
- Excellent communication, presentation, and interpersonal skills.
- Solid business development and client acquisition capabilities.
- Ability to independently manage large accounts and revenue targets.
- Strong leadership, ownership, and execution capabilities.
- Ability to work in a fast-paced, target-driven environment.
- Strong regional market knowledge and industry network.

Mandatory Requirements
- 10–12 years of relevant experience in Digital Ad Sales / Digital Media Sales.
- Proven experience in selling digital advertising solutions is mandatory.
- Strong understanding of CPM, impressions, CTR, reach, frequency, campaign costing, and digital media calculations is mandatory.
- Established relationships with digital media agencies, media buyers, and direct advertisers in the relevant region.
- Proven track record of achieving sales/revenue targets.
- Willingness to aggressively pursue new business and deliver ambitious revenue targets.

Preferred BackgroundCandidates from Digital Publishers, AdTech companies, Digital Media Platforms, OTT, News Apps, Performance Marketing, or Digital Advertising Networks with strong agency and advertiser relationships will be preferred. Success in the RoleThe successful candidate will be expected to:

- Deliver assigned monthly, quarterly, and annual revenue targets.
- Build a healthy and scalable new-business pipeline.
- Acquire new advertisers and grow existing accounts.
- Strengthen Way2News's relationships with leading agencies and advertisers.
- Increase Way2News's digital advertising market share in the assigned region.
- Build long-term, high-value client partnerships.

📌 Manager- Digital Ad Sales (Hyderabad)
🏢 Way2News
📍 Hyderabad