Indeed Job Title

Conversion UX Strategist – Landing Page Strategy & CRO Planning

We are looking for a Conversion UX Strategist who can research a client’s business, understand its target audience, and independently plan high-converting landing pages based on campaign goals and customer intent.

This role focuses on conversion strategy, user journey planning, content structure, messaging hierarchy, and client communication. You will decide what a landing page needs, why each section matters, and how the page should guide visitors towards a specific action.

Before any design work begins, you will prepare a structured strategy document in Google Docs and present it to the client for review and approval. Once approved, the strategy will be converted into a landing page using AI design tools.

This is not a website design or development role. We need someone who can think strategically, conduct research, structure content, justify decisions, and confidently present recommendations without relying on ready-made templates or predefined layouts.

Key Responsibilities

- Research the client’s business, products or services, target audience, competitors, campaign objectives, and customer intent.
- Understand what visitors need to know before taking action, including their pain points, motivations, concerns, and objections.
- Independently plan the complete landing page journey, deciding what visitors should see first, what information follows, and how each section supports conversion.
- Define the page structure, section order, messaging flow, content hierarchy, and call-to-action (CTA) strategy from scratch.
- Identify the purpose of every section and specify the information, messaging, proof points, and content it should contain.
- Recommend appropriate trust and credibility elements, such as testimonials, case studies, client logos, results, guarantees, or other relevant proof.
- Identify missing business information and prepare focused questions to collect the inputs needed from the client.
- Explain and justify strategic decisions using conversion logic, audience needs, customer intent, and campaign objectives.
- Prepare explicit, professional strategy documents in Google Docs for client review and approval before design begins.
- Present recommendations to clients, incorporate relevant feedback, and finalize the page strategy for execution.




- Coordinate the transition from the approved strategy to page creation using AI design tools.

Strategy Document & Client Approval Before any landing page design begins, you will prepare a structured Google Doc covering:
- Business and Campaign Overview: Client background, promoted product or service, campaign objective, and primary conversion goal.
- Target Audience Research: Audience profile, customer intent, motivations, pain points, and objections.
- Recommended Page Journey: Complete section-by-section structure and the recommended order of content.
- Section Purpose and Content: What each section should communicate, the information it requires, and its role in moving visitors towards conversion.
- Messaging Strategy: Core value proposition, key messages, content direction, and information hierarchy.
- CTA Strategy: Recommended calls to action, their placement, and how they support the conversion goal.
- Trust and Credibility Elements: Evidence needed to build confidence and address visitor concerns.
- Missing Client Inputs: Questions, data, proof points, and business information required before execution.
- Strategic Rationale: Clear reasoning behind the recommended structure, messaging, and user journey.

The document must be clear enough for the client to understand, review, and approve the strategy before the page moves into design.

Experience

- Experience in landing page strategy, conversion rate optimization (CRO), UX strategy, digital marketing strategy, or conversion-focused content planning.
- Ability to research a business, understand its offering, and translate campaign objectives into a structured landing page strategy.
- Strong understanding of customer intent, user journeys, value propositions, conversion psychology, and CTA planning.
- Ability to create complete landing page structures independently without relying on predefined templates or section lists.




- Experience preparing structured strategy documents and presenting recommendations to clients or stakeholders.
- Strong analytical thinking and the ability to explain why a particular section, message, or content sequence is needed.
- Familiarity with AI-powered landing page or design tools is beneficial.

Who Can Apply Candidates with experience in UX strategy, CRO, landing page planning, digital marketing strategy, conversion-focused content strategy, or client-facing marketing roles are encouraged to apply.

This role is suitable for someone who can think beyond visual design and independently determine what a landing page should communicate, how it should be structured, and why each decision supports the campaign goal.

Key Skills

- Landing Page Strategy and Planning
- Conversion Rate Optimization (CRO)
- UX Strategy and User Journey Mapping
- Audience, Competitor, and Customer Intent Research
- Content Structure and Messaging Hierarchy
- Value Proposition and CTA Strategy
- Conversion Psychology and Objection Handling
- Trust and Credibility Planning
- Client Briefing and Information Gathering
- Strategy Documentation in Google Docs
- Client Presentation and Strategic Communication
- AI-Powered Landing Page Creation Tools

Important Role Clarification This position is focused on strategy before design.

You will not be expected to work primarily as a website designer or developer. Your responsibility is to research the business, determine the complete landing page structure, define the content and conversion logic, document your recommendations, and obtain client approval before the design stage begins.

Candidates who rely on clients to provide the page layout, section list, or design reference—and those whose strengths are limited to visual design—may not be suited to this role.

Role Objective

Create well-researched, conversion-focused landing page strategies that align with the client’s business goals and audience needs. Success means delivering a clear, logically structured, client-approved strategy that provides a strong foundation for landing page creation.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:
- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Landing Page Strategy & CRO Planning (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad