14 Oct
|
Wockhardt
|
Chennai
Job Title: Key Account Manager Anti-Infectives (IC Role)
Department: Sales & Commercial (Prescription Division)
Reports To: Regional Business Manager
Job Location / Headquarters:
- Chennai
- Kolkata
- Mumbai
- Hyderabad
Job Purpose The Key Account Manager (KAM) for the Prescription Business will be responsible for driving field sales, market share, and prescription volumes for the Anti-Infectives portfolio within a designated territory. The role focuses on building strong scientific partnerships with high-prescribing clinicians (KOLs), managing specialized clinic setups, and working closely with premium trade partners to ensure seamless product availability.
Key Responsibilities
1. Prescription Generation & Doctor Engagement
- Achieve and exceed monthly, quarterly, and annual prescription and sales targets for the anti-infectives portfolio.
- Identify, map, and regularly meet top-tier Key Opinion Leaders (KOLs) and high-prescription
- Deliver highly effective, scientific, and evidence-based product presentations tailored to the clinicians specific patient profile and therapy needs.
1. Strategic Account Management & Territory Planning
- Segment and prioritize the territory's doctor database to optimize call frequency and maximize ROI on marketing investments.
- Design and execute tailored scientific engagement programs, clinical round-table meets, and patient awareness campaigns in coordination with the Marketing and Medical Affairs teams.
- Analyze prescription trends, tracking new adoptions and shifting competitor dynamics to proactively adjust field strategies.
1. Trade Channel & Stockist Management
- Collaborate with key stockists,
hospital attached-pharmacies, and prominent retail chemists to ensure 100% availability of the prescription portfolio, preventing any liquidation gaps.
- Monitor stock levels across trade channels to ensure fresh inventory is available, especially during seasonal peaks for anti-infective prescriptions.
1. Compliance & Market Intelligence
- Maintain accurate reporting of daily field activities, doctor feedback, and competitor campaigns using CRM tools.
- Ensure all field interactions and promotional activities strictly adhere to organization policies and healthcare compliance guidelines.
Qualifications & Experience
Education:
- Bachelors degree in Pharmacy (B.Pharm), Life Sciences (B.Sc.), or a related field.
- An MBA in Sales & Marketing is an added advantage.
Experience:
- 36 years of experience in pharmaceutical prescription sales.
- Strong preference for candidates with a proven track record of handling Anti-Infectives, Antibiotics, or Acute Care portfolios.
- Established relationships with leading consulting physicians and key trade partners within the assigned territory.
Core Competencies & Skills
- Scientific & Product Knowledge: Solid understanding of anti-infective molecules, therapeutic indications, dosage regimens, and competitive advantages.
- Impactful Detailing: Excellent communication and detailing skills to capture busy clinicians' attention and change prescription habits.
- Relationship Management: Exceptional interpersonal skills to build trust and long-term rapport with the medical community.
- Territory Acumen: Solid understanding of local trade operations, stockist networks, and chemist substitution dynamics.
📌 Key Account Manager Anti-Infectives (Chennai)
🏢 Wockhardt
📍 Chennai