BrandCentric | Gurgaon | Full-time | On-site | 1.5–2 years of experience

About BrandCentricBrandCentric (Growth Mynte Marketing Solution Pvt. Ltd.) is an influencer marketing and brand growth agency built on one belief: brands grow fastest when creators, content, and performance work as one system. We partner with brands across BFSI, D2C, tech, and consumer categories to plan and run influencer programs, AI video, Connected TV, and performance marketing that move real business metrics, not just impressions.

We are a founder-led, fast-moving team. If you want to own campaigns end to end, work directly with brand teams, and see your work show up in a client's growth numbers, this is the place. Learn more at www.brandcentric.io

About the roleYou will be the bridge between our brand clients and the creators who bring their stories to life. From scouting and onboarding the right influencers to negotiating terms, steering content, and reporting on outcomes, you will own the full campaign lifecycle across Instagram, YouTube, and emerging platforms.

What you'll do

1. Identify, shortlist, and proactively onboard creators for brand and performance campaigns across categories and languages.
2. Match the right influencers to the right brands by reading audience data, content fit, and past performance, not just follower counts.
3. Brief creators and guide product and brand integration so content feels native to their audience while landing the client's message.
4. Negotiate rates, deliverables, usage rights, and timelines with creators and talent managers; close commercial and strategic agreements.
5. Manage delivery end to end: content approvals, timelines, revisions, and expectation-setting with both creators and internal teams.
6. Build long-term creator relationships and a bench of reliable partners across categories, rather than one-off transactions.
7.



Track and analyze campaign performance (reach, engagement, CTR, conversions, CAC where applicable) against client goals.
8. Run post-campaign reviews; turn data into clear insights, recommendations, and adjustments for the next cycle.
9. Support client servicing with campaign planning, proposals, and strategy inputs for future programs.
10. Contribute creative ideas across campaigns and pitches.

What we're looking for

- 1–3 years of hands-on experience in influencer marketing at an agency, platform, or brand.
- Proven experience negotiating rates and terms with creators and talent managers.
- Strong written and verbal communication in English; comfort in Hindi or a regional language is a plus given our multilingual campaigns.
- Ability to build and maintain qualified relationships remotely with a large, distributed creator base.
- Strong planning and project-management skills: you can lay out every step from brief to wrap-up and keep multiple campaigns on track.
- Comfort with numbers: reading dashboards, building reports, and spotting what's working and what isn't.
- Working knowledge of Instagram, YouTube, and creator discovery/analytics tools.
- A creative point of view and the confidence to share it.

Nice to have

- Exposure to BFSI, D2C, or tech brand campaigns.
- Experience with performance-linked or affiliate influencer models.
- Familiarity with AI video tools or Connected TV as part of an integrated media mix.

Why BrandCentric

- Direct exposure to founder-led strategy and senior client relationships early in your career.
- Work across a diverse client mix and multiple platforms, formats, and languages.
- A growing team where ownership comes fast and good work is visible.

Location: Gurgaon (on-site) Employment type: Full-time To apply, share your CV and two campaigns you're proud of (with your role and the outcome) at [email protected]

📌 Influencer Marketing Specialist (Gurugram)
🏢 brandcentric.io
📍 Gurugram