We’re Hiring: Head of Marketing

About Cocpit Technologies

Cocpit Technologies is building a platform for social networking and professional interaction. We are looking for a strategic, creative, and results-driven Head of Marketing to lead our marketing initiatives, strengthen our brand presence, and drive platform growth.

In this role, you will work directly with the Founder to develop and execute marketing strategies, build strategic partnerships, and drive user acquisition, engagement, and retention.

Key Responsibilities

- Growth Strategy & Campaign Leadership

- Define and lead the overall marketing and growth strategy to drive app installs, user acquisition, engagement, and retention.
- Develop results-driven marketing plans supported by market research, competitor analysis, and clear business objectives.
- Plan and execute integrated marketing campaigns across social media, digital advertising, websites, email, and other relevant channels.
- Identify cutting-edge distribution and discovery opportunities to increase platform visibility and user adoption.
- Track campaign performance and optimise strategies to achieve measurable growth.

- Content-Led & Brand Marketing

- Lead brand positioning, content strategy, storytelling, and audience engagement across digital platforms.
- Drive organic growth through shareable content, creator collaborations, partnerships, and community-driven initiatives.
- Identify emerging social media trends and develop creative campaigns to increase brand awareness.
- Ensure consistent brand messaging and positioning across all marketing touchpoints.




- Plan promotional campaigns around product launches, key initiatives, and brand milestones.

- Influencer & Creator Partnerships

- Build and maintain strong connections with influencers, content creators, and relevant industry communities.
- Develop and execute influencer marketing campaigns and creator collaborations to increase brand awareness and user acquisition.
- Identify strategic partnerships that align with business objectives and expand the platform’s reach.
- Explore community-led growth opportunities and evaluate the effectiveness of influencer campaigns.

- Digital Advertising & Performance Marketing

- Plan, execute, and optimise paid advertising campaigns across relevant digital platforms.
- Demonstrate hands-on knowledge of Meta Business Suite and Meta Ads Manager.
- Manage audience targeting, campaign budgets, performance tracking, and advertising optimisation.
- Analyse campaign metrics to improve reach, engagement, conversions, and marketing ROI.
- Explore growth opportunities through paid social, digital display, and online video advertising.

- Marketing Strategy & Execution

- Oversee the execution of marketing initiatives, including digital campaigns, events, partnerships, and PR activities.




- Develop marketing programs to support product promotion, user acquisition, engagement, and retention.
- Collaborate with internal teams to align marketing initiatives with business goals.
- Present marketing performance, market insights, and growth opportunities directly to the Founder.
- Take ownership of marketing initiatives from strategy development through execution and performance evaluation.

Requirements

- 4–8 years of experience in marketing, digital marketing, growth marketing, or brand management.
- Must have a strong personal brand, an active social media presence, and an established network of influencers and content creators.
- Robust understanding of social media platforms, digital marketing trends, and audience behaviour.
- Hands-on experience with Meta Business Suite, Meta Ads Manager, and paid advertising campaigns.
- Experience working in a technology-based startup, app-based business, or digital platform is highly preferred.
- Strong understanding of growth strategy, user acquisition, organic growth, brand building, and campaign analytics.
- Experience developing and executing marketing strategies with measurable business outcomes.
- Strong communication, strategic thinking, leadership, and execution skills.
- Ability to work independently, make data-driven decisions, and take ownership of marketing initiatives.

Preferred Qualification: MBA in Marketing or an equivalent advanced qualification. Location: Kolhapur, Maharashtra

Experience: 4–8 Years

Work Mode: On-site

Employment Type: Full-time

Apply Now: [email protected]

📌 Head of Marketing (Kolhapur)
🏢 COCPIT
📍 Kolhapur