Company: ActivPaisa

Employment Type: Full-Time

Work Mode: Hybrid

Location: Bengaluru, Karnataka

Experience: 3–5 Years

Salary: ₹35,000–₹50,000 per month, based on skills and proven results

Company DescriptionActivPaisa is a fintech loan distribution and aggregation platform focused on simplifying access to credit by connecting borrowers with lending partners, including banks and NBFCs. We are building a technology-driven ecosystem for personal loans, business loans, and other credit products, alongside digital tools that help channel partners manage leads, applications, and business operations.

Our goal is to build a scalable digital acquisition engine that combines organic search, AI-powered discovery, performance marketing, and data-driven conversion optimization to reach the right customers and generate sustainable business growth.

Role DescriptionWe are looking for a results-driven Growth Marketing Specialist to lead ActivPaisa’s digital growth initiatives across SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and performance marketing.

This is a hands-on role for a professional who can build growth strategies and execute them independently. You will be responsible for improving organic search visibility, increasing our presence across AI-powered search platforms, managing paid acquisition campaigns, generating qualified loan leads, and optimizing the customer acquisition funnel.

The ideal candidate combines technical SEO knowledge, paid media expertise, analytical thinking, and a strong understanding of lead generation and conversion optimization.

Key ResponsibilitiesSEO, AEO &

- GEO

- Develop and execute SEO strategies covering technical SEO, on-page optimization, off-page SEO, keyword research, and content strategy.
- Improve website visibility and rankings for high-intent personal loan, business loan, and credit-related search queries.
- Build AEO and GEO strategies to improve the discoverability of ActivPaisa’s content across AI-powered search and answer platforms.
- Optimize website content, FAQs, comparison pages, structured data, and landing pages for search intent and user experience.
- Monitor organic performance, indexing, rankings, backlinks, brand mentions,



and conversions.

Performance Marketing & • Lead Generation
- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
- Develop acquisition strategies for relevant loan products and customer segments.
- Manage campaign budgets, audience targeting, bidding, keywords, creatives, and landing pages.
- Optimize cost per lead (CPL), cost per qualified lead, conversion rates, and customer acquisition cost (CAC).
- Run A/B tests on ad creatives, landing pages, audiences, and campaign strategies.
- Work closely with the sales team to improve lead quality, application completion, and loan disbursal conversions.

Analytics & • Conversion Optimization
- Implement and manage GA4, Google Search Console, Google Tag Manager, and campaign conversion tracking.
- Build dashboards and performance reports covering traffic, leads, acquisition costs, and funnel conversion.
- Track campaign performance through the customer journey, from initial click to qualified application and loan disbursal wherever data is available.
- Identify funnel bottlenecks and recommend actionable improvements.
- Use experiments and data insights to improve marketing efficiency and business outcomes.

Growth Strategy & • Execution
- Develop a practical 30-, 60-, and 90-day growth roadmap.
- Collaborate with product, design, content, and sales teams to execute growth initiatives.
- Plan content calendars, landing page improvements, and customer acquisition experiments.
- Keep up with search engine updates, AI-search developments, advertising platform changes, and competitor strategies.
- Ensure campaigns and content comply with applicable financial advertising guidelines and platform policies.

Required Skills & • Qualifications
- 3–5 years of hands-on experience in growth marketing, digital marketing, SEO, or performance marketing.




- Solid practical knowledge of technical SEO, keyword research, content optimization, and organic growth.
- Working knowledge of AEO and GEO, supported by practical experiments or a clear implementation approach.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Proficiency in GA4, Google Search Console, Google Tag Manager, and conversion tracking.
- Strong analytical skills, campaign optimization abilities, and understanding of marketing funnels.
- Experience with lead generation, landing page optimization, and conversion rate improvement.
- Ability to manage campaigns, budgets, reporting, and execution independently.

Preferred Experience
- Experience in fintech, lending, financial services, insurance, or other lead-generation businesses.
- Understanding of personal loans, business loans, borrower acquisition, and the Indian banking/NBFC ecosystem.
- Familiarity with tools such as Ahrefs, Semrush, Screaming Frog, Looker Studio, or equivalent platforms.
- Proven examples of improving organic traffic, generating qualified leads, reducing acquisition costs, or improving conversion rates.

Performance ExpectationsSuccess in this role will be evaluated on:
- Relevant organic traffic and search visibility growth.
- Qualified leads generated from organic and paid channels.
- Cost per qualified lead and campaign efficiency.
- Landing page and funnel conversion rates.
- AI-search visibility and attributable traffic, where measurable.
- Contribution to loan applications, disbursals, and attributable revenue.

Specific targets will be agreed upon after assessing ActivPaisa’s existing baseline, campaign budget, and tracking infrastructure. Who Should Apply?We are looking for someone who combines strategic thinking with hands-on execution, takes ownership of results, and can build a measurable growth engine from the ground up.

Candidates should be prepared to demonstrate their previous work through campaign results, website audits, SEO case studies, or performance marketing examples.

- To apply: Share your resume and a brief summary of the campaigns or growth projects you have personally executed and send resume at email [email protected]

📌 Growth Marketing Specialist — SEO, AEO, GEO & Performance Marketing (Bengaluru)
🏢 ActivPaisa
📍 Bengaluru