We are looking for an experienced and strategic leader to drive product marketing and product management initiatives, including product strategy, market positioning, go-to-market execution, and business growth. The ideal candidate will have a robust understanding of market dynamics, customer needs, competitive landscapes, and product lifecycle management.

The candidate will work closely with cross-functional teams, including engineering, sales, marketing, business development, and leadership, to develop and execute product strategies that align with organizational objectives and deliver measurable business outcomes.

Experience in EdTech, Learning Management Systems (LMS), or digital learning platforms will be an added advantage but is not mandatory.

Key Responsibilities

- Product Strategy & Management

- Define and execute product vision, strategy, and roadmap aligned with business goals.
- Identify market opportunities, customer requirements, and emerging industry trends to drive product innovation.
- Lead product lifecycle management, from ideation and development to launch, adoption, and continuous improvement.
- Collaborate with engineering, design, and business teams to prioritize product features and enhancements.
- Translate business requirements and customer feedback into actionable product strategies.

2. Product Marketing & Go-to-Market Strategy
- Develop and execute product marketing strategies to strengthen market positioning and drive business growth.
- Define product value propositions, messaging, target customer segments, and competitive differentiation.
- Lead go-to-market (GTM) planning and execution for new product launches and existing product enhancements.




- Develop sales enablement materials, product presentations, market-facing content, and positioning documents.
- Partner with sales and business development teams to generate demand, improve customer acquisition, and increase product adoption.

3. Market Research & Competitive Analysis
- Conduct market research, customer analysis, and competitor benchmarking to identify growth opportunities.
- Analyze customer behavior, market trends, and industry developments to inform product and marketing decisions.
- Establish product performance metrics and use data-driven insights to optimize business outcomes.
- Identify opportunities for product expansion, new market entry, and revenue growth.

4. Leadership & Stakeholder Management
- Lead and mentor product management and product marketing teams.
- Collaborate with senior leadership to align product priorities with organizational strategy.
- Build strong relationships with internal stakeholders and external partners.
- Drive cross-functional collaboration to ensure timely execution of product initiatives.
- Establish processes and performance metrics to improve team productivity and product outcomes.

Required Qualifications & Skills
- Bachelor's or Master's degree in Business Administration, Marketing, Technology,



Product Management, or a related field.
- 10+ years of relevant experience in product management, product marketing, or a combination of both.
- Demonstrated experience in product strategy, market positioning, product launches, and go-to-market execution.
- Strong understanding of customer needs, market research, competitive analysis, and product lifecycle management.
- Proven ability to lead cross-functional teams and manage multiple strategic initiatives.
- Strong business acumen, analytical thinking, communication, and stakeholder management skills.
- Experience translating business objectives into product roadmaps and measurable growth strategies.
- Ability to work effectively with senior leadership and drive strategic decision-making.

Preferred / Optional Skills
- Experience in EdTech, LMS platforms, e-learning solutions, digital education, or online learning products.
- Exposure to SaaS-based products, digital platforms, or technology-enabled services.
- Experience in product commercialization, subscription-based business models, or platform monetization.
- Understanding of learning ecosystems, digital course delivery, content management, and online training solutions.
- Experience scaling products, entering new markets, and driving adoption across diverse customer segments.

Key Success Metrics
- Product adoption, engagement, and customer satisfaction.
- Successful product launches and go-to-market execution.
- Revenue growth and market expansion.
- Product roadmap delivery and stakeholder alignment.
- Competitive positioning and overall product performance.

📌 Director of Product Marketing/Management (Sahibzada Ajit Singh Nagar)
🏢 Iron Systems
📍 Sahibzada Ajit Singh Nagar