Company: TEZZONIX - IT & Software Company

Company Location: Kochi, Kerala

Contact: [email protected]

Job Location: Remote

Salary range -2.16 LPA - 3 LPA

Role Description

- Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Develop campaign strategies for course enrolments, certification preparation programs, workshops, webinars, and consulting services.
- Manage search, display, remarketing, lead-generation, and conversion-focused campaigns.
- Monitor campaign budgets, bidding strategies, audience targeting, creatives, keywords, and landing-page performance.
- Reduce cost per qualified lead while improving enrolment and revenue conversion rates.
- Develop measurable growth plans for Tezzonix courses and services.
- Identify new customer segments, markets, channels, partnerships, and promotional opportunities.
- Build full-funnel strategies optimizing awareness, lead generation, nurturing, conversion, retention, referrals, and repeat enrolments.
- Design campaigns for students, graduates, working professionals, career switchers, corporate clients,



and certification candidates.
- Conduct competitor, audience, pricing, keyword, and market research.
- Generate qualified leads for software training, AI courses, certification programs, and qualified services.
- Work closely with admissions and sales teams to improve lead follow-up and conversion.
- Define lead qualification criteria and monitor lead quality by campaign and source.
- Develop lead-nurturing journeys using email, WhatsApp, webinars, downloadable resources, and remarketing.
- Analyze the complete journey from advertisement click to inquiry, counseling, enrolment, and payment.

Ideal Candidate:

- Bachelor’s or Master’s degree in marketing, business, communications, technology, or a related discipline.
- Demonstrated experience in growth marketing, performance marketing, digital marketing, or customer acquisition.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Experience with Google Analytics 4, Google Tag Manager, conversion tracking, and reporting.

📌 Digital Marketing Specialist (India)
🏢 Tezzonix
📍 India