About the Role eClerx Services Ltd provides digital operations, customer experience, analytics, and marketing support services to global enterprises across retail, technology, telecommunications, financial services, and other industries. The company offers digital marketing, MarTech enablement, search and media operations, and content and commerce services as part of its marketing solutions portfolio.

We are seeking a results-driven Digital Marketing Specialist to support global marketing programs, optimize digital campaigns, analyze performance metrics, and drive customer engagement across multiple channels.

Key Responsibilities

- Manage and optimize digital marketing campaigns across paid search, display, social media, email, and web channels.
- Execute SEO and SEM strategies to improve online visibility and lead generation.
- Monitor campaign performance using analytics tools and provide actionable insights.
- Create, manage, and optimize marketing automation workflows.
- Develop campaign reporting dashboards and performance summaries.
- Support content marketing initiatives, including website updates, landing pages, blogs, and digital assets.
- Collaborate with cross-functional teams including marketing, analytics, technology, and client stakeholders.
- Conduct A/B testing and conversion rate optimization initiatives.
- Track KPIs such as CTR, CPC, CPA, ROAS, MQLs, and conversion rates.
- Assist with digital commerce, product data management, and customer journey optimization activities.

Required Qualifications





- Bachelor's degree in Marketing, Business, Communications, or related field.
- 3+ years of digital marketing experience.
- Strong knowledge of:
- Google Analytics (GA4)
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- SEO/SEM best practices
- Marketing Automation Platforms
- Advanced Excel and reporting skills.
- Experience with campaign performance analysis and dashboarding.
- Excellent communication and stakeholder management skills.

Preferred Qualifications

- Experience working in a BPO, BPM, digital agency, or managed services setting.
- Familiarity with MarTech platforms such as:
- Adobe Experience Cloud
- Salesforce Marketing Cloud
- Marketo
- HubSpot
- Tealium
- Exposure to eCommerce, retail, telecom, high-tech, or BFSI clients.
- Knowledge of AI-enabled marketing tools and automation platforms. eClerx highlights AI-powered marketing and customer experience solutions within its offerings.

Key Skills

- Digital Marketing
- Campaign Management
- SEO / SEM
- Paid Media
- Social Media Marketing
- Marketing Analytics
- Google Analytics
- Dashboarding & Reporting
- Marketing Automation
- A/B Testing
- Customer Journey Mapping
- Data Analysis
- Content Marketing
- Stakeholder Management

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits

- Cell phone reimbursement
- Commuter assistance
- Food provided
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: Hybrid remote in Mumbai, Maharashtra 400020

📌 Digital Marketing Specialist (Mumbai)
🏢 Eclerx services Pvt
📍 Mumbai