Key Responsibilities

- Campaign Execution: Plan and launch multi-channel digital campaigns across SEO, SEM, paid ads (PPC), social media, and email.

- Content Creation: Write compelling copy for social media posts, blog articles, email newsletters, and landing pages.

- Search Optimization (SEO/SEM): Conduct keyword research, optimize website meta-tags, and improve organic and paid search rankings.

- Data Analytics &
- Reporting:

Track key performance indicators (KPIs) like click-through rates (CTR), conversion rates, and return on ad spend (ROAS) using analytics tools.

- A/B Testing: Test ad creatives, landing page layouts, and email subject lines to improve conversion funnels.

- Market Research: Monitor competitor pricing, product positioning, and emerging digital trends. [1, 2, 3, 4, 5, 6, 7]

Required Qualifications &

- Skills

- Education: Bachelor’s degree in Marketing, Communications, Business,



or a related field (or equivalent practical experience). [1, 2]

- Experience: 2+ years of hands-on experience in digital marketing or campaign execution. [1, 2]

- Technical Proficiency:

- Analytics: Google Analytics, Google Tag Manager.

- Advertising Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.

- SEO &
- Research Tools: Semrush, Ahrefs, or Moz.

- CRM &

- Email Tools: HubSpot, Mailchimp, or Salesforce.

- Content Management: WordPress or similar CMS platforms. [1, 2, 3, 4, 5]

- Soft Skills: Robust analytical mindset, creative copywriting ability, attention to detail, and cross-functional team collaboration. [1, 2]

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Thiruvananthapuram)
🏢 MASTER VISION INTERNATIONAL
📍 Thiruvananthapuram