Brief Description

Manage end-to-end digital marketing efforts for Avadale Resorts to drive brand awareness & customer engagement across all touch points. You will oversee organic channels, performance marketing initiatives, manage OTA presence & leverage modern AI tools to automate processes.

Detailed

1. Organic Content Management

- Platform Ownership: Oversee & manage organic platforms, including the website, YouTube Channel, Facebook & Instagram pages and local free listings (Google Business Profile, etc.).
- Content Creation & Distribution: Plan, produce, and publish high-quality content tailored for each channel—including blogs, regular social media posts, Google Maps updates, YouTube resort videos, and monthly Instagram Reels/posts.
- SEO & Visibility: Optimize website content and local listings to improve search engine rankings, organic traffic, and direct booking inquiries.

2. Paid Advertising & CRM Management

- Campaign Management: Manage our primary paid advertising channels—Google Ads and Meta Ads—to drive target audiences, high-intent website traffic, and direct conversions.
- CRM: Execute and optimize CRM campaigns (Email / WhatsApp channels) to drive repeat bookings, guest retention, and direct direct-channel engagement.
- Performance Tracking: Continuously track, analyze, and report key advertising and CRM metrics (ROAS, CPA, open rates, conversion rates) to optimize spend and overall ROI

3. OTA Content & Online Reputation Management (ORM)

- OTA Billboard Management: Manage and update all guest-facing content across Online Travel Agencies (OTAs) to leverage the "Billboard Effect" and drive brand trust.
- Content & Media Audit: Ensure room descriptions, property details, amenities, policies,



and high-resolution photos/videos are accurate and up-to-date across all listings.
- Review & Reputation Management: Oversee Online Reputation Management (ORM) by monitoring, responding to, and analyzing guest reviews, Q&As;, and feedback across OTAs

4. Marketing Automation & AI Integration

- Workflow Automation: Identify opportunities to automate routine marketing tasks, content workflows, and reporting structures to boost efficiency.
- AI Tool Adoption: Utilize paid AI tools (such as Claude, ChatGPT etc) provided by Avadale Resorts to enhance content production, ad copy generation, and data analysis.

Key Requirements

- Full-Funnel Strategy: Strong cognitive skills to think through full-funnel marketing - guiding guests from awareness and interest down to direct booking and retention.
- Experience: 4–6 years experience in digital marketing, preferably within hospitality, travel.
- Technical Skills: Proficiency on WordPress, Google/Meta Ads, SEO, social media platforms.
- Influencer & Content Marketing: Managing influencer outreach / partnerships.
- AI & Tech Savviness: Familiarity or interest in leveraging AI tools to scale marketing efforts.

Why Should You Join Us

- Growth: Avadale Resorts has ambitious plans to scale, offering you the opportunity to play a defining role in shaping our digital strategy and growing along with the company.
- Impact: Drive critical marketing initiatives that impact brand visibility, direct reservation revenues, and the guest's digital experience from discovery to booking.

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits

- Versatile schedule
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Work Location: Hybrid remote in Bengaluru, Karnataka

📌 Digital Marketing Manager (Bengaluru)
🏢 Avadale Resorts (Avadale Hospitality Private
📍 Bengaluru