We are looking for an experienced and results-driven Digital Marketing / Social Media Marketing Head to lead our digital marketing, paid advertising, social media, and performance marketing activities. The ideal candidate will combine robust creative and analytical skills with hands-on experience in Google Ads, Meta Ads, social media marketing, PPC, performance marketing, analytics, automation, and AI-powered marketing tools.

Role & responsibilities

- Develop and implement comprehensive digital marketing and social media strategies aligned with business objectives.
- Plan, launch, manage, and optimise paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms.
- Develop and implement social media strategies across platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant channels.
- Plan and manage social media content calendars, campaigns, promotions, videos, reels, graphics, and other digital content.
- Oversee the creation of engaging and conversion-focused ad creatives, social media content, landing pages, and marketing materials.
- Work closely with the sales and business development teams to improve lead quality, conversion rates, and customer acquisition.




- Develop and optimise digital sales funnels and customer journeys, from initial advertisement through to enquiry and conversion.
- Monitor website and landing-page performance and work with relevant teams to improve conversion rates.

Key Skills

- Digital Marketing Strategy
- Performance Marketing
- Paid Advertising / PPC
- Google Ads
- Meta Ads / Facebook & Instagram Advertising
- LinkedIn & TikTok Advertising
- Social Media Marketing
- Lead Generation & Customer Acquisition
- Conversion Rate Optimisation (CRO)
- Retargeting & Remarketing
- Marketing Analytics & Reporting
- A/B Testing & Experimentation
- Google Analytics / GA4
- Google Tag Manager
- Marketing Automation

Qualifications

- Bachelors degree or equivalent qualification in Digital Marketing, Marketing, Business, Communications, Media, or a related discipline.
- Professional certifications in Google Ads, Google Analytics, Meta, HubSpot, SEO, GoHighLevel or digital marketing are desirable.
- Relevant qualifications or training in AI, marketing automation, data analytics, or performance marketing would be an advantage.
- Strong knowledge of modern digital marketing principles and performance-driven marketing strategies.

Interested Please Contact :- (phone hidden)

📌 Digital Marketing Head (Thiruvananthapuram)
🏢 USI Global Recruitment
📍 Thiruvananthapuram