Job Summary

We are looking for a creative, enthusiastic, and result-oriented Digital Marketing Executive to manage our online marketing activities, improve brand visibility, generate leads, and support business growth through effective digital marketing strategies.

Key Responsibilities

- Plan and execute digital marketing campaigns across various online platforms.

- Manage company social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.

- Create engaging social media content, captions, and promotional campaigns.

- Set up and manage paid advertising campaigns using Meta Ads and Google Ads.

- Generate quality leads for company services, courses, and other business activities.

- Monitor campaign performance, analyse insights, and prepare performance reports.

- Conduct market research, competitor analysis, and audience research.

- Optimize campaigns to improve reach, engagement, lead quality, and conversions.

- Coordinate with the design, video production, and content teams.

- Maintain the content calendar and ensure timely posting.





- Apply basic SEO techniques to improve website visibility and organic traffic.

- Track marketing KPIs and work toward assigned targets.

Required Skills

- Knowledge of digital marketing strategies and social media marketing.

- Basic knowledge of Meta Ads Manager and Google Ads.

- Understanding of lead generation and paid advertising.

- Valuable communication and content-writing skills.

- Knowledge of social media analytics and campaign reporting.

- Creative thinking and problem-solving abilities.

- Ability to manage multiple tasks and meet deadlines.

- Basic knowledge of Canvas, SEO, and website analytics is an advantage.

Qualifications

- Degree or diploma in Digital Marketing, Marketing, Business Administration, or a related field is preferred.

- Relevant digital marketing certifications are an advantage.

- 6 month to1 year experience candidates (Fresher’s with strong knowledge can apply)

Work Location: In person

📌 Digital Marketing Executive (Kochi)
🏢 SASPO WORLD TECHNOLOGIES
📍 Kochi