– Digital Marketing Executive

Company: Tracker Suite (Task Tracker Pvt. Ltd.)

Job Title: Digital Marketing Executive

Department: Marketing

Location: Noida, Uttar Pradesh (On-site)

Experience: 1–3 Years (Preferred)

Job Summary

We are looking for a proactive and results-driven Digital Marketing Executive to manage digital marketing campaigns, WhatsApp marketing, email marketing, cold outreach, and paid social media advertising. The ideal candidate should have hands-on experience in lead generation, audience targeting, campaign execution, and performance analysis to support business growth and generate qualified leads.

Key Responsibilities1. WhatsApp Marketing Campaigns

- Plan and execute WhatsApp campaigns for lead generation, product promotions, and customer engagement.
- Manage contact databases, audience segmentation, and campaign scheduling.
- Create engaging marketing messages and follow up with potential customers.
- Track campaign delivery, response rates, and conversions.

1. Email Marketing

- Plan, create, and execute email marketing campaigns, newsletters, and promotional emails.
- Maintain and segment email databases for targeted communication.
- Use email marketing tools to automate campaigns and follow-ups.
- Monitor email open rates, click-through rates, bounce rates, and responses.

1. Cold Outreach & Lead Generation

- Conduct cold outreach through email, LinkedIn, WhatsApp, and other relevant channels.
- Research and identify potential customers and target audiences.
- Create personalized outreach messages to generate qualified leads.




- Follow up with prospects and schedule product demonstrations or meetings.
- Maintain lead databases and coordinate with the sales team to improve conversions.

1. Paid Social Media Marketing

- Assist in planning, launching, and managing paid campaigns on Meta Ads (Facebook and Instagram) and LinkedIn Ads.
- Understand audience targeting, retargeting, budgeting, and campaign optimization.
- Coordinate with the creative team to develop ad creatives, captions, and promotional content.
- Monitor campaign metrics, including CPC, CPM, CTR, CPL, and ROAS.
- Optimize campaigns to improve lead quality and achieve marketing objectives.

1. Reporting & Performance Analysis

- Track campaign performance across all digital marketing channels.
- Prepare weekly and monthly reports on leads, engagement, conversions, and campaign performance.
- Analyze results and recommend improvements to increase campaign effectiveness.
- Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills
- Practical knowledge of WhatsApp marketing and campaign management.
- Experience with email marketing tools and campaign automation.
- Strong understanding of cold outreach and lead generation.




- Basic to intermediate knowledge of Meta Ads and paid social media campaigns.
- Familiarity with LinkedIn Ads and Google Analytics is an advantage.
- Good written communication, copywriting, and follow-up skills.
- Knowledge of audience segmentation, A/B testing, and campaign optimization.
- Proficiency in MS Excel or Google Sheets.
- Analytical thinking, time management, and attention to detail.

Educational Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Digital marketing certifications will be an added advantage.

Preferred Experience
- 1–3 years of experience in digital marketing, campaign management, or lead generation.
- Hands-on experience with WhatsApp and email campaigns.
- Exposure to paid social media advertising and B2B cold outreach.
- Experience in SaaS, IT, or B2B marketing will be an advantage.

Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- WhatsApp campaign response and conversion rates.
- Email open rates, click-through rates, and reply rates.
- Cold outreach response rates and product demos booked.
- Cost per lead (CPL) and paid campaign performance.
- Contribution to the sales pipeline and overall business growth.

How to Apply Interested candidates are requested to share their updated CV at [email protected] with the subject line “Application for Digital Marketing Executive.”

Pay: ₹20,000.00 - ₹35,000.00 per month

Advantages

- Provident Fund

Work Location: In person

📌 digital Marketing Executive (Noida)
🏢 TASK TRACKER
📍 Noida