.

Key Responsibilities:

1. Strategy Development:

- Assist in the formulation of strategies to build a lasting digital connection with consumers.

- Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising.

1. Content Creation &
- Management:

- Create, edit, and optimize engaging content for social media, blogs, websites, and email campaigns.

- Collaborate with internal teams (creative, design, and product) to produce quality content.

1. Social Media Management:

- Manage and grow the company's presence on various social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

- Monitor social media channels and engage with the community.

1. SEO &
- SEM:

- Implement and manage organic and paid SEO strategies to drive traffic to the website.

- Conduct keyword research and optimize website content and landing pages for SEO.

1. PPC &
- Google Ad Campaigns:

- Manage and optimize pay-per-click (PPC) campaigns across platforms like Google Ads and social media.

- Analyze and report on the performance of campaigns,



adjusting strategies to maximize ROI.

1. Email Marketing:

- Develop, implement, and manage email marketing strategies, including newsletters and promotional emails.

- Build and maintain email lists and ensure high open and click-through rates.

1. Analytics &
- Reporting:

- Use web analytics tools like Google Analytics to track website traffic and user behavior.

- Generate reports on campaign performance and provide actionable insights for improvement.

1. Market Research:

- Conduct market research to identify trends, customer preferences, and competitors.

- Stay updated with industry news and emerging digital marketing strategies.

1. Collaboration &
- Communication:

- Work closely with the marketing team and other departments to ensure cohesive brand messaging.

- Liaise with external agencies or vendors when necessary for paid campaigns or additional services.

Certifications in Google Ads, SEO, or similar platforms.

📌 Digital Marketing Executive (Chennai)
🏢 Digital Mantraaz
📍 Chennai