: Digital Marketing Executive

Industry: EdTech / Education

Location: Kolkata, West Bengal

Work Mode: In office

Experience: 1–5 Years

Salary: ₹20000–₹25,000 per month + Performance-Based Incentives

Working Days: Monday to Saturday

Working Hours: 10:30 AM – 6.30 PM

Number of Openings: 1

Hiring Status: Immediate / Urgent

About the Opportunity

We are hiring a results-driven Digital Marketing Executive on behalf of our client, a growing EdTech company based in Kolkata.

The ideal candidate will have hands-on experience in planning, executing and optimising digital marketing campaigns, preferably for an EdTech company, educational institution or online learning business.

The candidate should understand how to generate quality student enquiries, improve lead conversion, optimise advertising expenditure and contribute to business growth through measurable digital marketing initiatives.

Key Responsibilities

- Performance Marketing
- Plan, execute and optimise paid advertising campaigns across Google Ads and Meta Ads.
- Manage lead-generation campaigns for courses, training programmes and educational offerings.
- Monitor campaign performance, budgets, CPL, CPA, conversion rates and overall return on advertising spend.
- Identify opportunities to improve campaign performance and reduce acquisition costs.
- Lead Generation and Conversion
- Develop strategies to generate qualified student enquiries and admissions leads.
- Work with the sales and telecalling teams to improve lead quality and conversion rates.
- Analyse lead sources, campaign performance and enquiry-to-admission journeys.
- Recommend improvements to landing pages, forms, calls to action and lead follow-up processes.
- Campaign Planning and Execution
- Develop campaign calendars and coordinate promotional activities for courses and programmes.




- Conduct audience research, keyword research and competitor analysis.
- Create and test advertising copy, creatives, headlines and campaign variations.
- Coordinate with designers, content writers and other team members to deliver campaign assets.
- Analytics and Reporting
- Track campaign performance using Google Analytics 4, Google Ads and Meta Ads Manager.
- Prepare regular reports covering expenditure, leads, CPL, conversion rates and campaign outcomes.
- Use data insights to recommend improvements in targeting, creatives, bidding strategies and budget allocation.
- Ensure appropriate conversion tracking and campaign measurement.
- Website and Digital Channel Optimisation
- Coordinate landing page optimisation and website content improvements.
- Support SEO, social media marketing, remarketing and other digital acquisition initiatives as required.
- Maintain consistency in campaign messaging across digital channels.

Required Skills and Qualifications

- 3–5 years of hands-on digital marketing experience.
- Experience managing performance marketing campaigns, preferably in the EdTech or education sector.
- Practical knowledge of Google Ads and Meta Ads.
- Strong understanding of lead generation, audience targeting, campaign optimisation and conversion tracking.
- Working knowledge of GA4, Google Tag Manager and advertising performance metrics.
- Ability to analyse data and translate insights into actionable marketing improvements.




- Good communication, coordination and reporting skills.
- Ability to work independently and manage multiple campaigns simultaneously.

Preferred Qualifications

- Experience generating student enquiries for educational institutions, coaching institutes, online courses or EdTech businesses.
- Familiarity with CRM platforms and lead management workflows.
- Experience with remarketing, landing page testing and conversion rate optimisation.
- Understanding of SEO, content marketing and social media marketing.
- Knowledge of marketing automation and AI-powered marketing tools.

Key Performance Indicators

Performance will be evaluated against agreed business targets, including:
- Qualified leads generated.
- Cost per lead and cost per acquisition.
- Campaign conversion rates.
- Advertising budget utilisation and ROAS, where applicable.
- Lead quality and contribution to admissions.
- Timeliness and accuracy of campaign reporting.

Compensation and Benefits

- Monthly salary of ₹18,000–₹25,000, depending on experience and suitability.
- Additional performance-based incentives linked to agreed targets.
- Practical exposure to EdTech marketing and student acquisition.
- Opportunities for professional development and career growth.

Application Process

Interested candidates with relevant experience are requested to send their updated CV through LinkedIn direct message or [email protected]

Please mention “Digital Marketing Executive – Kolkata” in your application.

Candidates who can join immediately or at short notice will be preferred.

Work Location: Opposite Raza Bazar Science College, Kolkata – 700009.

This is an urgent hiring requirement. Shortlisted candidates may be contacted for interviews at the earliest.

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