Job Title: Digital Brand Manager

Department: Marketing / Branding

Experience: 3–6 Years

Employment Type: Full-Time

Salary: As per industry standards and candidate experience

1. Job Summary

We are looking for a creative, strategic, and results-oriented Digital Brand Manager to build, manage, and strengthen the company's brand presence across digital platforms. The candidate will be responsible for developing digital brand strategies, maintaining brand consistency, managing online campaigns, creating engaging brand experiences, and increasing brand awareness and customer engagement.

The ideal candidate should have a strong understanding of digital branding, social media, content strategy, online reputation management, and digital campaign execution.

2. Key Responsibilities

A. Digital Brand Strategy

- Develop and implement digital brand strategies aligned with the company's business objectives.
- Define brand positioning, messaging, tone of voice, and digital communication guidelines.
- Identify opportunities to improve brand visibility, awareness, and customer perception.
- Conduct market research, competitor analysis, and audience research.

B. Brand Identity and Consistency

- Maintain consistent brand identity across the company website, social media platforms, digital advertisements, and other online channels.
- Ensure consistent use of brand logos, colors, typography, messaging, and visual assets.
- Develop and maintain digital brand guidelines.
- Review marketing materials to ensure alignment with the company's brand positioning.

C. Social Media and Digital Presence

- Manage the company's digital brand presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Develop social media strategies, content calendars, and brand communication plans.
- Monitor audience engagement, brand mentions, and online conversations.
- Identify digital trends and opportunities to improve brand awareness.

D. Content Strategy and Creative Management

- Plan and oversee the creation of brand-related content, including graphics, videos, blogs, reels, campaigns, and promotional materials.
- Work closely with graphic designers, content writers, video editors, agencies, and influencers.
- Develop creative concepts for product launches, brand campaigns, seasonal promotions, and other marketing initiatives.




- Ensure all content reflects the brand's values and target audience.

E. Digital Campaign Management

- Plan and coordinate digital brand campaigns across social media, search engines, websites, and other online channels.
- Collaborate with the performance marketing team to align paid campaigns with brand objectives.
- Monitor campaign effectiveness and recommend improvements.
- Coordinate campaign launches, promotional activities, and digital brand activations.

F. Website and Online Brand Experience

- Ensure the company website reflects the brand's identity, messaging, and positioning.
- Coordinate website content updates, landing pages, and brand-related improvements.
- Work with SEO and web development teams to improve digital visibility and user experience.
- Maintain consistency across all customer-facing digital touchpoints.

G. Brand Reputation and Customer Engagement

- Monitor online reviews, customer feedback, brand mentions, and audience sentiment.
- Coordinate appropriate responses to customer concerns and brand-related queries.
- Identify potential reputation risks and escalate issues when required.
- Develop initiatives to improve customer engagement, trust, and brand loyalty.

H. Analytics and Reporting

- Track brand awareness, audience growth, engagement rates, reach, impressions, and website traffic.
- Measure campaign effectiveness and brand sentiment using relevant analytics tools.
- Prepare monthly digital brand performance reports.
- Use data and customer insights to improve brand strategy and campaign effectiveness.

I. Team and Agency Coordination

- Coordinate with marketing, sales, product, design, and external agency teams.
- Manage campaign timelines, creative approvals, and brand deliverables.
- Ensure marketing activities are completed within approved budgets and schedules.

3. Required Skills and Qualifications

- Bachelor's degree in Marketing, Business Administration, Mass Communication, Advertising, or a related field.
- 3–6 years of experience in digital branding, brand management, social media,



or digital marketing.
- Strong understanding of brand positioning, brand identity, and digital communication.
- Experience managing social media platforms and digital brand campaigns.
- Excellent content planning, creative briefing, and campaign coordination skills.
- Knowledge of digital analytics tools such as Google Analytics 4 and social media insights.
- Familiarity with Canva, Adobe Creative Suite, or similar creative tools is an advantage.
- Strong communication, analytical, project management, and interpersonal skills.
- Ability to manage multiple projects and maintain brand consistency across channels.

4. Key Performance Indicators (KPIs) The candidate's performance will be evaluated based on:

- Growth in brand awareness and digital reach.
- Social media engagement and audience growth.
- Consistency of brand identity across digital platforms.
- Website traffic and engagement from brand campaigns.
- Quality, creativity, and timely execution of brand campaigns.
- Improvement in online brand sentiment and reputation.
- Campaign effectiveness against defined brand objectives.
- Adherence to brand guidelines, timelines, and approved budgets.

5. Preferred Qualifications

- Experience in FMCG, consumer products, retail, e-commerce, or a related industry.
- Experience managing product branding and digital brand launches.
- Knowledge of influencer marketing and digital public relations.
- Experience coordinating with advertising and creative agencies.
- Understanding of customer behavior, market research, and brand positioning.

6. Key Competencies

- Strategic thinking and brand-building ability.
- Creativity and attention to detail.
- Strong communication and storytelling skills.
- Data-driven decision-making.
- Leadership and cross-functional coordination.
- Problem-solving and time management.

7. What We Offer

- Competitive compensation based on experience and expertise.
- Opportunities for career development and career growth.
- A collaborative and creative work environment.
- The opportunity to strengthen the company's digital brand identity and market presence.

8. Application Process Interested candidates may submit their updated CV along with their current CTC, expected CTC, notice period, and relevant portfolio or examples of previous brand campaigns.

Work Location: In person

📌 Digital Brand Manager (Matigara)
🏢 Aman Tea Group
📍 Matigara