Key Responsibilities

- Review campaign requirements, media plans, and client objectives.
- Set up, traffic, launch, and manage digital advertising campaigns.
- Configure audience targeting, budgets, bidding strategies, and inventory settings.
- Monitor campaign pacing, delivery, and performance metrics.
- Optimize campaigns to achieve agreed business and performance objectives.
- Conduct pre-launch and in-flight quality assurance checks.
- Troubleshoot campaign delivery and tracking issues.
- Prepare regular performance reports and actionable insights.
- Maintain accurate campaign documentation and operational records.
- Coordinate with internal teams, vendors, and client stakeholders.
- Ensure compliance with platform policies, operational processes, and governance standards.

Required Skills & Qualifications

- Hands-on experience in at least one core paid media discipline:

- Paid Search

- Paid Social
- Programmatic Display, Video & Audio

- Strong understanding of





- Campaign setup and trafficking

- Budget and pacing management

- Audience targeting
- Bid optimization and inventory management
- Campaign performance analysis and reporting

- Quality assurance and troubleshooting
- Ability to independently manage campaigns from setup through optimization and reporting.

Preferred Experience

- Experience in media buying and/or media planning.
- Exposure to digital advertising platforms such as:

- Google Ads

- Microsoft Advertising

- Meta Ads Manager

- LinkedIn Campaign Manager

- TikTok Ads

- DV360

- The Trade Desk
- Prior experience in an agency, performance marketing, trading desk, or digital advertising operations environment.
- Solid Excel, PowerPoint, and analytical skills.
- Relevant platform certifications are highly desirable.

📌 Digital Advertising specialist (Chennai)
🏢 Wipro
📍 Chennai