Creative Lead – Kannada

Location: Hyderabad, Telangana

Job Type: Full-time, In-office

Experience: 4–6 years

Department: Content & Creative

Job Summary

We are looking for a Creative Lead – Kannada who is passionate about content creation, storytelling, and building engaging digital content for Kannada-speaking audiences.

The ideal candidate has hands-on experience creating content for platforms like YouTube and Instagram, strong Kannada scriptwriting skills, an understanding of devotional content, and the ability to take creative ideas from concept to execution.

This is a hands-on role for someone who combines creative thinking with a strong execution mindset and is comfortable experimenting with AI-powered video creation tools and emerging content formats.

Language requirement: High proficiency in Kannada is essential. A working understanding of English is sufficient.

Key Responsibilities

- Content Creation: Conceptualise and create engaging reels, YouTube Shorts, videos, carousels, and other digital creatives.
- Scriptwriting: Write compelling Kannada scripts for devotional storytelling, festival campaigns, puja explainers, and promotional videos.
- Creative Campaigns: Develop creative ideas and execute campaigns from ideation and scripting to production, publishing, and performance review.
- AI Video Production: Use AI-powered video generation and editing tools to create high-quality content efficiently.
- Creator Collaborations: Identify and collaborate with relevant Kannada content creators and influencers, particularly in the devotional and spiritual space.
- Content Performance: Review content performance and use audience engagement and campaign data to improve future creatives.
- Cross-functional Collaboration: Work with designers, editors, and the growth team to deliver high-quality content aligned with business objectives.
- Creative Ownership: Take responsibility for creative execution, proactively identify opportunities, and bring new ideas to the table.

Requirements





- 4–6 years of hands-on experience in content creation, digital media, video production, or a related field.
- High proficiency in Kannada, with a strong understanding of conversational Kannada, cultural nuances, and regional audiences.
- Strong Kannada scriptwriting and storytelling skills.
- Experience creating content for YouTube, Instagram, or other digital platforms.
- A genuine understanding of devotional content, Indian traditions, festivals, rituals, and the sensitivity required to represent them respectfully.
- Familiarity with AI video generation tools such as Google Flow/Veo, Runway, Kling, Luma Ray, Adobe Firefly, or similar platforms.
- Ability to work independently, manage multiple projects, and deliver content within deadlines.
- Strong creative judgement, attention to detail, and a willingness to experiment with new formats.

Preferred Qualifications

- Experience managing or growing a YouTube channel or Instagram page.
- Experience in devotional content, regional media, digital news, or creator-led content.
- Familiarity with performance marketing metrics such as CTR and ROAS.
- Experience collaborating with influencers or digital content creators.
- A portfolio demonstrating strong creative execution and storytelling.

What We Offer

- An opportunity to take ownership of Kannada creative content.
- Freedom to experiment with recent formats, AI video tools, and storytelling approaches.
- A fast-paced working environment with meaningful creative responsibility.
- The opportunity to create content that connects with audiences through faith, culture, and tradition.

How to Apply Please submit your application along with:

- Links to three pieces of content that best demonstrate your creative abilities.
- A link to any YouTube channel or social media page you have managed, if applicable.
- A brief Kannada devotional content idea you would like to execute.

We value demonstrated creative ability, practical experience, and a strong portfolio over formal qualifications alone. Pay: ₹700,000.00 - ₹1,200,000.00 per year

Benefits

- Food provided
- Health insurance

Work Location: In person

📌 Creative Lead (Kannada) (Hyderabad)
🏢 Way2News
📍 Hyderabad