- Developing and maintaining relationships with third-party administrators (TPAs) and corporate clients, promoting our hospital's services and facilities, and generating revenue through referrals and contracts.

- Develop and implement a comprehensive marketing strategy focused on TPAs, addressing market trends, customer needs, and competitive positioning.

- Design targeted marketing campaigns, including content creation, email marketing, events, webinars, and digital advertising, to engage and educate TPAs about our products/services.

- Establish and nurture relationships with key stakeholders in the TPA ecosystem to strengthen partnerships and increase brand advocacy.

- Represent the company at industry events, conferences, and meetings to promote our offerings and expand visibility within the TPA community.

- Create compelling, value-driven marketing collateral, such as case studies, white papers, and presentations tailored to TPAs.

- Monitor and analyse campaign performance, market trends, and customer feedback to inform future strategies.

- Work closely with sales, product, and customer success teams to align marketing efforts with business objectives and support lead generation.

- Support leadership in developing the annual marketing plan based on which the monthly marketing plans are devised.





- Manage TPA operations to ensure compliance with regulations and provide excellent patient services.

- Develop current empanelment and generate sales.

- Motivation and monitoring of the sales and marketing team.

- Prepare and present reports on activities related to TPA

- Understanding and assessing market potential for key untapped markets and strategizing for brand growth.

- Collecting market intelligence on customer expectations and competitor activities to develop knowledge and expertise on needs, trends and emerging strategies.

- Responsible for coordinating medical camps.

- Responsible maintaining patient flow from tie ups with Corporates and Third-Party Administrators (Health Insurance) in the allotted regions; claim submissions as applicable in respective regions.

- Increasing the volume of services for the different healthcare services of the Hospital.

- Assist in planning and preparation for ongoing ORCs, circulating of advertisements, movement of materials prior to the ORCs, which are scheduled as per the marketing calendar.

- Assist in follow-up with patients on their needs that have come from their area/region and ensuring the referring doctor is kept in the loop.

📌 Corporate Sales And Marketing Executive (Amritsar)
🏢 CANCER CENTERS OF AMERICA
📍 Amritsar