Junior Copywriter – Performance Marketing

Company: Alttred Nexxus

Location: Bangalore | Hybrid

Experience: 1+ years

Salary Bracket: 3.5 - 4LPA

Website: https://www.alttrednexxus.com/

About the Role

We're looking for a Copywriter who understands that great copy isn't just about clever words. It's about understanding the audience, the brand, and what makes people take action.

This role focuses heavily on performance marketing and performance creatives. We need someone who understands how copy works within ads, how hooks capture attention, how messaging communicates value, and how creative ideas can influence clicks, conversions, and sales.

You'll work with brands across different industries, developing copy and creative concepts for digital advertising, social media, and campaigns. We value original thinking, research, and strong creative instincts over simply generating content using AI.

What You'll Do

- Develop compelling hooks, headlines, ad copy, and creative concepts for performance marketing campaigns.
- Write copy for Meta ads, social media creatives, landing pages, websites, product launches, and brand campaigns.
- Understand the relationship between copy, visuals, audience psychology, and campaign objectives.
- Develop multiple copy variations for testing different hooks, messaging angles, offers, and calls to action.
- Collaborate with designers, video editors, and performance marketers to develop effective ad creatives.
- Research target audiences, customer pain points, competitors, and market trends to identify strong messaging opportunities.
- Contribute to creative testing and iteration by using performance insights to refine messaging.
- Develop brand stories and campaign ideas while ensuring the copy aligns with each brand's tone and identity.




- Take ownership of the creative process, from research and ideation to final copy and iterations.

- What We're Looking For

- At least 1 year of professional copywriting experience.
- A strong understanding of performance marketing and how performance creatives contribute to campaign outcomes.
- The ability to write attention-grabbing hooks, persuasive ad copy, and clear calls to action.
- An understanding of audience psychology, customer pain points, buying behaviour, and conversion-focused messaging.
- The ability to develop multiple creative angles rather than repeat the same idea in different words.
- Strong writing skills and the ability to adapt tone and voice across brands.
- Comfort working with designers and performance marketers to turn copy into effective advertising creatives.
- A research-driven mindset, attention to detail, and a willingness to test, learn, and improve.
- A portfolio showcasing copywriting, ad creatives, campaign concepts, or other relevant work.

Experience with Meta ads, D2C brands, e-commerce, landing page copy, or conversion-focused advertising is a robust advantage.

What Matters to Us

We believe great performance creative sits at the intersection of creative thinking, audience understanding, and measurable outcomes.

We're looking for someone who doesn't just ask, "Does this sound good?" but also asks, "Will this connect with the audience? Does it communicate the value clearly? Will it make someone want to take action?"

AI can be a useful tool, but it shouldn't replace the research, strategic thinking, and creativity behind the work.

If you enjoy combining persuasive writing with creative experimentation and want to create work that is both engaging and effective, we'd love to hear from you.

-

📌 Copywriter - Performance Marketing (Bengaluru)
🏢 Alttred Nexxus
📍 Bengaluru