Job Title: Copywriter

Company: Savvytree

Location: Delhi ( Onsite )

Experience: 1-3 years

Apply Via : https://forms.gle/CDmP2KEaUUQ5CrdRA

About Savvytree:

Savvytree is a agile marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech.

From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like:

- Titan World

- Helios Watch Store

- IFFCO Urban Gardens

- Zandu Care
- Yamaha Music

to create meaningful content and achieve measurable results.

Key Responsibilities:

Multi-Format Copywriting:

- Conceptualise and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts.

Creative Collaboration:

- Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.

Digital Activation & AV Scripts:

- Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required.

Content Calendar Development:

- Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms.

Copy Ownership:

- Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client.

Social Media Strategy & Calendar

- Lead the development of innovative and impactful social media strategies for multiple brands
- Create monthly content calendars aligned with client objectives, events, and campaigns
- Translate client briefs into actionable and inspiring creative direction
- Ensure the strategic vision stays consistent across all content and campaign touchpoints

Content Planning & Collaboration

- Plan, ideate,



strategise and assist in executing engaging social media content across social media platforms
- Collaborate with graphic designers, video editors, and copywriters to create content that resonates with audiences
- Plan and manage monthly UGC and brand shoots, from concept and mood boards to execution
- Ensure all content follows brand tone, messaging, and quality guidelines
- Provide creative direction and strategic guidance to the internal team to ensure cohesive and impactful brand storytelling across social media
- Assist in the execution and publishing of planned social media content, ensuring alignment with strategy, timelines, and platform best practices.

Strategic Messaging:

- Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication.

Cross-Functional Strategy & Client Management:

- Present strategic proposals and creative concepts effectively to clients
- Collaborate with internal teams to ensure campaigns align with strategic objectives and timelines

Trend Integration:

- Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content.

Brand Consistency:

- Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning.

Required Skills & Mindset:

- 1-3 years in a digital agency, working across multiple brands (MUST HAVE)
- Strong grasp of direct response copywriting fundamentals, including:
- Stages of market awareness & sophistication
- How to build personas, angles, unique mechanisms
- Emotional and psychological triggers in buying behavior
- Portfolio that includes performance-driven copies (ads, landing pages, emails) and conceptual campaigns.
- Proven experience in writing and ideating content buckets and campaign plans.
- Ability to write for both brand and performance goals balancing tone with targets.
- Strong research skills you know how to dig deep into customer psychology, reviews, forums, and competitor ads.
- Bonus: Experience with scripts for digital AVs, reels, and branded short-form video content.

📌 Copywriter (New Delhi)
🏢 SavvyTree
📍 New Delhi