Position: Content Writing / Content Writing Executive Department: Marketing Location: Mumbai Work Mode: Full-Time | In office Experience Required: Minimum 4 years
Key Responsibilities
Write and edit blogs, articles, website pages, landing-page copy, social media captions, emailers and promotional content.
Research topics and create accurate, original content tailored to the intended audience and brand voice. Write SEO-friendly content using target keywords, search intent, clear headings and relevant internal links.
Proofread content for grammar, clarity, consistency and factual accuracy.
Coordinate with SEO and digital marketing colleagues to align content with campaigns and organicgrowth goals.
Maintain a content calendar and deliver assignments within agreed timelines.
Repurpose long-form content into social posts, emailers and other short-form formats.
Review basic content performance metrics, such as page views, engagement and conversions, where available.
Use AI tools responsibly for research and drafting,
with human review and fact-checking before publication.
Educational Qualification
Graduate degree in any discipline; English, Journalism, Mass Communication or Marketing is preferred.
Required Skills
At least 3 years of experience in content writing, copywriting or content marketing.
Strong English writing, editing, proofreading and research skills.
Ability to adapt tone and format for different audiences and platforms.
Basic understanding of SEO, keywords, search intent, headings and internal linking.
Familiarity with Google Docs or MS Word; exposure to Canva and a CMS such as Word press is an advantage.
Ability to manage multiple assignments, incorporate feedback and meet deadlines.
Writing portfolio or relevant work samples required.
Preferred Certification / Additional Advantage
Preferred, not mandatory: a relevant content marketing or SEO writing course/certificate, such as HubSpot Academy Content Marketing.
📌 Content Writing Executive (Mumbai)
🏢 Edulab
📍 Mumbai