Company Description Son of Swaad Franchise is one of India’s fastest-growing pure vegetarian QSR chains, built around a signature pure soya chaap concept and a diverse multi-cuisine menu. With more than 48 outlets across over 25 cities, the brand offers a proven, scalable franchise model that extends beyond a single product category. The menu includes North Indian favorites, chaap innovations, Chinese dishes, snacks, and mocktails, making it a complete vegetarian destination for families, young adults, and office-goers.

Guided by a philosophy of purity, taste, and operational consistency, Son of Swaad supports entrepreneurs with structured training, strong brand backing, and established market demand. The company is focused on shaping India’s modern pure-food movement and building a future-ready vegetarian restaurant brand.

Role Description The Chief Marketing Officer (CMO) is a full-time, on-site leadership role based in Meerut, responsible for driving the overall marketing vision and growth strategy for Son of Swaad. This role oversees brand positioning, integrated marketing campaigns, and performance marketing across digital and offline channels to increase customer footfall and franchise expansion. The CMO will lead market research initiatives, analyze consumer behavior and competitive trends, and translate insights into actionable marketing plans and promotional activities.

Daily responsibilities include managing the marketing team, coordinating with sales and operations, guiding public relations and brand communication,



and ensuring consistent messaging across all outlets and franchise partners. The CMO is also expected to monitor key marketing KPIs, optimize budgets, and report regularly to senior leadership on campaign effectiveness and growth opportunities.

Qualifications

- Strong Market Planning and Marketing Management skills, with experience developing and executing integrated marketing strategies.
- Proficiency in Market Research, including consumer insights, competitive analysis, and data-driven decision-making.
- Expertise in Public Relations and brand communication, with the ability to manage media relations and reputation-building initiatives.
- Solid understanding of Sales and demand generation, collaborating closely with sales teams to support revenue and franchise growth.
- Proven leadership experience in marketing within QSR, retail, hospitality, or related consumer-focused industries.
- Ability to build, mentor, and manage cross-functional teams, with strong stakeholder management and collaboration skills.
- Excellent analytical, strategic thinking, and problem-solving abilities, with comfort working with performance metrics and ROI analysis.
- Outstanding written and verbal communication skills, with a robust grasp of English; knowledge of Hindi and regional languages is an advantage.
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field; an MBA or equivalent advanced qualification is preferred.

📌 Chief Marketing Officer (Meerut)
🏢 Son of Swaad
📍 Meerut