: Hardware Sales Manager

Role Overview

Elcom Digital is hiring a Senior Hardware Sales Manager to scale revenue through distributors, resellers, system integrators, and partner networks as part of its hardware growth agenda.

The role is best positioned as a channel and distribution leadership hire rather than a generic sales manager because effective hardware growth depends on partner-led go-to-market execution, coverage, forecasting, and relationship ownership across the indirect sales ecosystem.

Position Details

Job Title: Hardware Sales Manager

Location: Noida / NCR preferred; open to Pan-India travel

Department: Sales / Business Growth

Reporting To: CEO / Business Head

Role Summary

Elcom Digital is looking for a high-impact sales leader who understands the Indian IT hardware ecosystem across channel sales, distribution, partner sales, and indirect go-to-market motions.

This individual will own hardware revenue growth across distributor relationships, regional channel partners, key accounts, and strategic partner development while building a predictable and scalable sales engine.

Key Responsibilities

● Build and execute the hardware channel sales strategy across regions, partner segments, and product categories to drive revenue growth and market share.

● Own relationships with distributors, resellers, system integrators, and regional partners;

improve partner productivity, sell-through, and market coverage.

● Recruit, onboard, activate, and grow new channel partners in priority markets and industry verticals.

● Drive partner-led pipeline creation, deal closures, and repeat business through account planning and structured business reviews.

● Negotiate pricing, schemes, margins, commercial terms, and growth plans with distributors and strategic partners.

● Work with OEMs and internal teams on deal registration, incentive programs,

promotions, certifications, and partner enablement initiatives.

● Build forecasting discipline, channel dashboards, review cadences,



and operational rigor across pipeline, conversion, collections, and revenue tracking.

● Lead, coach, and scale the sales team to consistently achieve business targets through strong execution.

● Collaborate with Marketing, Finance, Operations, and Supply Chain teams to improve demand generation, order fulfillment, and partner experience.

● Monitor market trends, competitive activities, regional demand shifts, and emerging opportunities across the IT hardware landscape.

Candidate Profile

Required Experience

● 8–15 years of B2B IT hardware sales experience with solid exposure to channel,

distribution, and partner-led business models.

● Proven success in managing distributors, partner ecosystems, and indirect sales across product categories such as PCs, laptops, peripherals, networking, POS solutions,

enterprise devices, or related hardware.

● Strong network across distributors, regional partners, resellers, and OEM/vendor ecosystems.

● Demonstrated experience owning revenue targets, forecasting, partner performance,

and sales team leadership.

Core Skills

● Deep understanding of IT hardware channel dynamics, distributor management, partner recruitment, key account management, and commercial negotiations.

● Strong expertise in forecasting, sales operations, pipeline management, and performance review processes.

● Familiarity with deal registration, partner incentive programs, enablement initiatives,

pricing structures, and channel conflict management.

● Excellent communication, relationship management, analytical thinking, problem-solving,

and execution skills.





What Good Looks Like

● Thorough understanding of how the Indian IT hardware channel operates, including distributor behavior, reseller economics, credit management, and sell-through strategies.

● Ability to quickly establish relationships with partners and convert them into active,

revenue-generating accounts.

● Balances revenue growth with margin discipline, partner conflict management, and sustainable market expansion.

● Brings operational excellence through accurate forecasting, structured reviews, pipeline hygiene, partner activation, and disciplined deal closure.

● Successfully builds, mentors, and leads regional or national hardware sales teams that consistently deliver results.

Preferred Background

Candidates from IT hardware brands, national distributors, value-added distributors (VADs),

commercial device companies, POS and peripherals businesses, networking hardware firms, or other channel-led technology organizations will be highly preferred.

Experience in developing partner-led growth strategies and building structured channel programs across India will be considered a strong advantage.

Success Metrics

● Monthly and quarterly hardware revenue achievement.

● Growth in active partner count and partner productivity.

● Distributor performance and regional market coverage.

● Pipeline value, conversion rate, and forecast accuracy.

● Margin realization and collection efficiency.

● New partner onboarding and time-to-activation.

Closing Statement The ideal candidate combines deep channel relationships with disciplined sales execution and has the ability to transform a partner ecosystem into a predictable, scalable, and high-performing revenue engine that drives Elcom Digital's hardware business growth.

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits

- Cell phone reimbursement
- Paid sick time
- Provident Fund

Work Location: In person

📌 Channel Sales Manager (Noida)
🏢 Elcom Digital
📍 Noida