- Analyze business processes and workflows to identify opportunities for marketing automation and system improvements that align with organizational objectives
- Collaborate with cross-functional teams including IT, sales, and marketing to gather detailed requirements for marketing technology implementations and enhancements
- Document current state marketing processes and create comprehensive functional specifications for current marketing system features and capabilities
- Translate complex marketing business needs into clear technical requirements that can be understood and implemented by development teams
- Conduct Weekly inspections to track the performance of campaigns through Dashboards
- Create detailed process maps, data flow diagrams, and system documentation to support marketing operations and compliance requirements
- Monitor and evaluate the effectiveness of implemented marketing solutions, providing recommendations for continuous improvement and optimization
Level: Senior Associate
Location: Any PwC office
Skill: BSA Marketing
Job Position Title: BSA Marketing
Responsibilities
- • Analyze business processes and workflows to identify opportunities for marketing automation and system improvements that align with organizational objectives
- Collaborate with cross-functional teams including IT, sales, and marketing to gather detailed requirements for marketing technology implementations and enhancements
- Document current state marketing processes and create comprehensive functional specifications for new marketing system features and capabilities
- Translate complex marketing business needs into clear technical requirements that can be understood and implemented by development teams
- Conduct Weekly inspections to track the performance of campaigns through Dashboards
- Create detailed process maps, data flow diagrams, and system documentation to support marketing operations and compliance requirements
- Monitor and evaluate the effectiveness of implemented marketing solutions, providing recommendations for continuous improvement and optimization
Mandatory skill sets: • BSA, PBI, SQL, Business Acumen, Marketing Domain understanding. AI usage Years of experience required: 4-7 years