14 Oct
|
Bansal Academy
|
Chandigarh
14 Oct
Bansal Academy
Chandigarh
Job Title: Brand Promotion Manager Location: Chandigarh (On-site)
Job Type: Full time
Schedule: Day shift
Salary: ₹19,000 – ₹23,000 per month (Negotiable based on experience and proven track record)
About Bansal AcademyBansal Academy is a premier educational coaching institute based in Chandigarh, dedicated to mentoring students for competitive examinations (including CSIR NET, GATE, IIT JAM, Master Cadre, and HP TET/TGT). We take pride in building structured academic pathways that empower learners to achieve their career goals. We are looking for an energetic, results-driven Brand Promotion Manager to elevate our regional brand presence, expand student outreach, and spearhead high-impact promotional campaigns across offline and digital touchpoints.
Key Responsibilities
- Campaign Strategy & Execution: Plan and execute 360-degree brand promotion campaigns across colleges, universities, community events, and digital channels to drive enrollments and brand visibility.
- Campus & Institutional Outreach: Establish relationships and tie-ups with key degree colleges, university departments, and educational hubs across the Tricity and adjoining regions for seminars, workshops, and scholarship tests.
- Lead Generation & Conversion Support: Collaborate with the digital marketing and academic counseling teams to optimize outreach funnels, track inbound inquiries, and turn brand interest into walk-ins.
- Event & Activation Management: Organize and manage student orientation programs, felicitation ceremonies, education expos, and on-ground brand activations.
- Collateral & Content Coordination:
Oversee the development and placement of promotional materials, including hoardings, flyers, brochures, campus standees, and social media promotion banners.
- Market Intelligence: Analyze competitor strategies, monitor regional admission cycles, and identify emerging promotional channels across northern India.
Requirements & Qualifications
- Experience: 2 to 5 years of proven experience in brand promotion, institutional marketing, field marketing, or business development—prior experience in the EdTech or coaching institute sector is strongly preferred.
- Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Mass Communication, or a related field.
- Communication: Exceptional verbal, presentation, and networking skills in English and Hindi (Punjabi proficiency is a plus).
- Execution Focus: Hands-on experience coordinating both physical on-ground activations and digital campaign integration.
- Organizational Skills: Strong ownership mindset with the ability to manage timelines, event budgets, and vendor relationships efficiently.
What We Offer
- Competitive salary package with performance-linked incentives.
- Leadership role with direct impact on academy growth and outreach.
- Supportive, collaborative work culture within a recognized educational brand.
Submit your updated resume on Indeed with a brief summary of your notable promotional campaigns or campus outreach achievements. Candidates available for immediate joining in Chandigarh will be prioritized. Pay: ₹19,000.00 - ₹23,000.00 per month
Work Location: In person
📌 Brand Promoter (Chandigarh)
🏢 Bansal Academy
📍 Chandigarh