Experience: 2–5 years in B2B sales, preferably in the food, FMCG, HoReCa, or food service industry

Reporting To: Business Head

About CookSafari:

CookSafari provides ready-to-cook and ready-to-eat Indian food products and kitchen solutions for the food service industry. Its offerings help restaurants, hotels, cafés, cloud kitchens, caterers, and institutional kitchens deliver consistent food quality while reducing preparation time, kitchen complexity, and dependency on skilled manpower.

CookSafari combines authentic Indian flavours with convenient food preparation solutions to help food businesses improve kitchen efficiency and maintain consistency across outlets.

Website: https://www.cooksafari.co.in/

Role Purpose:

We are looking for a result-oriented B2B sales professional to expand CookSafari's presence across the HoReCa and institutional food service markets.

The person will be responsible for identifying potential customers, generating leads, arranging product demonstrations and sampling sessions, converting prospects into paying customers, and developing long-term business relationships.

The role requires someone who can independently approach customers, explain the commercial benefits of CookSafari's products, negotiate business terms, and build a consistent pipeline of new orders.

Key Responsibilities:

- Recent Business Development
- Identify and acquire new customers across hotels, restaurants, cafés, cloud kitchens, catering companies, corporate cafeterias, hospitals, hostels, and other institutional kitchens.
- Build a database of prospective customers, restaurant chains, multi-outlet operators, and food service businesses.
- Generate leads through cold calling, field visits, referrals, LinkedIn, industry networks, and direct outreach.
- Schedule meetings with restaurant owners, chefs, procurement managers, F&B; managers, and business decision-makers.




- Develop new accounts and achieve assigned sales and revenue targets.
- Product Sales and Demonstrations
- Present CookSafari's ready-to-cook and ready-to-eat products to prospective customers.
- Arrange product sampling, kitchen trials, and demonstrations to showcase taste, preparation convenience, and consistency.
- Explain how CookSafari's products can reduce preparation time, kitchen wastage, and dependence on skilled cooks.
- Identify opportunities for standardising menu items and maintaining consistent taste across multiple outlets.
- Understand customer menus, consumption patterns, kitchen operations, and product requirements to recommend suitable products.
- B2B Account Acquisition and Order Conversion
- Convert product trials and customer discussions into commercial orders.
- Prepare quotations, product proposals, and commercial offers.
- Negotiate pricing, order quantities, delivery schedules, and payment terms within approved company guidelines.
- Follow up on samples, quotations, trials, and pending orders until closure.
- Build repeat business by maintaining regular contact with existing customers and monitoring their product requirements.
- Market Development and Channel Sales
- Explore new markets and customer segments for CookSafari's products.
- Identify opportunities with restaurant chains, franchise operators, distributors, food service suppliers, and institutional buyers.
- Develop relationships with distributors and channel partners where required.
- Track competitor offerings, pricing, customer preferences, and market demand.




- Share market feedback with the management team to improve product positioning and identify new business opportunities.
- Customer Relationship Management
- Maintain regular contact with customers to understand satisfaction levels and future requirements.
- Coordinate with operations and dispatch teams to support timely order fulfilment.
- Follow up on repeat orders, payment collections, and outstanding receivables.
- Identify opportunities to expand product sales within existing accounts.
- Address customer concerns and coordinate internally for timely resolution.
- Sales Reporting and Pipeline Management
- Maintain accurate records of prospects, meetings, product trials, quotations, orders, and collections.
- Prepare weekly sales pipeline and activity reports.
- Track customer conversion rates, order frequency, average order value, and account growth.
- Provide market intelligence and sales forecasts to management.
- Ensure that sales activities and customer commitments are documented and followed through.

Required Qualifications and Experience

- Graduate in any discipline; an MBA in Sales or Marketing is an advantage.
- 2–5 years of experience in B2B sales or business development.
- Experience in HoReCa, FMCG, food products, food service, institutional catering, or hospitality supplies will be preferred.
- Experience selling to restaurant owners, chefs, procurement teams, or multi-outlet food businesses is desirable.
- Strong communication, negotiation, presentation, and customer relationship skills.
- Comfortable with cold calling, field sales, customer visits, and product demonstrations.
- Ability to work independently, manage a sales pipeline, and achieve measurable targets.
- Basic proficiency in Excel, sales reporting, and CRM tools.
- Willingness to travel locally for customer meetings and product trials.

📌 B Sales Executive (Delhi)
🏢 Cooksafari
📍 Delhi