About the Role

We are looking for a hands-on, data-driven B2B Growth & Demand Generation Lead to build and scale our demand generation engine. This is not a role for someone who only manages agencies, teams or reports. We are looking for a builder—someone who can think strategically while also personally getting involved in campaigns, analytics, marketing automation, conversion optimisation and growth experiments.

The ideal candidate has experience working in fast-paced B2B environments such as SaaS, IT Services, enterprise technology or early-stage startups and understands how to connect marketing efforts directly to qualified pipeline and revenue.

Key Responsibilities

- Build and scale the B2B demand generation and digital marketing function.
- Develop and execute strategies to generate qualified leads, SQLs and marketing-sourced pipeline.
- Personally manage, review and optimise campaigns across Google Ads, LinkedIn Ads and other relevant digital channels.
- Own marketing funnel performance—from awareness and lead generation to qualification and pipeline contribution.
- Define and continuously refine target audiences, ICPs and campaign messaging.
- Analyse campaign and funnel performance to identify bottlenecks and growth opportunities.
- Build and run experiments across campaigns, audiences, messaging,



landing pages and conversion journeys.
- Improve website and landing page conversion rates through CRO and data-driven testing.
- Work with Google Analytics 4, Google Tag Manager and Search Console to ensure accurate tracking and reporting.
- Develop and improve SEO and organic growth initiatives.
- Build and manage marketing automation and lead nurturing workflows.
- Work closely with the sales team to improve lead quality, MQL-to-SQL conversion and marketing-sales alignment.
- Build dashboards to track spend, leads, conversion rates, SQLs, pipeline, CAC and marketing ROI.
- Use data to make decisions on budget allocation and channel investments
- Implement AI-assisted workflows to improve marketing research, content creation, campaign execution, personalisation and automation.
- Work closely with leadership to report marketing performance and business impact

Pay: ₹60,000.00 - ₹80,000.00 per month

Advantages

- Work from home

Application Question(s):
- What is your last/current salary?
- What are your expectations?
- How soon can you join us?
- Do you own a laptop?
- Have you ever worked for B2B Marketing?

Experience:
- B2B Marketing: 4 years (Preferred)

Work Location: In person

📌 B Marketing Manager (Mumbai)
🏢 Universal School Chhatrapati Sambhaji Nagar
📍 Mumbai