Role: Social Media & Content Marketing

About TBO

TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale.

The TBO journey began in 2006 with a simple goal – to address the evolving needs of travel buyers and suppliers, and what started off as a single product air ticketing company, has today become the leading B2A (Business to Agents) travel portal across the Americas, UK & Europe, Africa, Middle East, India, and Asia Pacific.

Today, TBO’s product range from air, hotels, rail, holiday packages, car rentals, transfers, sightseeing, cruise, and cargo. Apart from these products, our proprietary platform relies heavily on AI/ML to offer unique listings and products, meeting specific requirements put forth by customers, thus increasing conversions.

TBO’s approach has always been technology-first, and we continue to invest on new innovations and new offerings to make travel easy and simple. TBO’s travel APIs are serving large travel ecosystems across the world while the modular architecture of the platform enables new travel products while expanding across new geographies.

Why TBO:

- You will influence & contribute to “Building World Largest Technology Led Travel Distribution Network” for a $ 9 Trillion global travel business market.
- We are the emerging leaders in technology led end-to-end travel management, in the B2B space.
- Physical Presence in 47 countries with business in 110 countries.
- We are reputed for our-long lasting trusted relationships. We stand by our eco system of suppliers and buyers to service the end customer.
- An open & informal start-up environment which cares.

What TBO offers to a Life Traveler in You:

- Enhance Your Leadership Acumen. Join the journey to create global scale and ‘World Best’.
- Challenge Yourself to do something path breaking. Be Empowered. The only thing to stop you will be your imagination.
- Post pandemic: travel space is likely to see significant growth. Witness and shape this space. It will be one exciting journey.
- As a fastest growing B2B platform our priority is purpose-building scalable systems.
- Adopting industry leading technologies to support best-in-class business capabilities for high performing and scalable solutions.




- Fast response to the evolving regulatory setting and helping to meet the firm's regulatory commitments by addressing internal and external commitments.

Key Expectations

1. Strategic Planning

- Design short- and long-term content strategies across LinkedIn (Global) and Meta platforms, primarily Facebook and Instagram (Regional), aligned with enterprise-level and regional business goals, brand voice, and target audiences.
- Develop content around major travel and cultural moments in key markets, marketing campaigns, industry events, PR, trends, partnerships, and other relevant initiatives.
- Manage people- and values-focused content for the Life at TBO LinkedIn page to strengthen the employer brand and attract top talent globally.

2. Content Creation & Curation

- Develop compelling copy, prepare creative briefs, and manage content approvals in close collaboration with the Graphic Design team and relevant stakeholders.
- Oversee the creation of short-form videos, carousels, and other platform-specific formats in multiple languages.

3. Community Management

- Respond to comments, direct messages, and customer service inquiries across social media platforms.
- Escalate genuine customer issues to the appropriate teams and identify and report potential business leads to the relevant stakeholders.

4. Scheduling & Publishing

- Build and maintain content calendars, ensuring consistent and timely publishing across TBO and Jumbonline.
- Reshare relevant TBO Academy content with appropriate captions, tags, and mentions of relevant people and businesses.

5. Paid Advertising & Campaign Management

- Plan, budget, execute, and optimize targeted social media advertising campaigns, primarily on Meta, based on regional business objectives such as top-of-funnel awareness and new customer acquisition.
- Monitor campaign performance and optimize activities to reduce Cost per Acquisition (CPA) and Cost per Result (CPR).
- Leverage relevant travel trade publications on a case-by-case basis to support regional marketing objectives.

6. Analytics & Reporting

- Track organic social media KPIs, including reach, engagement rates, and community growth, across relevant platforms.




- Benchmark performance against key competitors and prepare comprehensive organic social media performance reports twice a year.
- Measure paid campaign performance and report outcomes against defined objectives.

7. Brand Custodianship

- Take ownership of brand consistency by ensuring adherence to TBO’s brand guidelines, tone of voice, and creative standards.
- Regularly monitor social media activities and content to maintain quality, consistency, and alignment with brand positioning.

Qualifications & Experience
- Education: Postgraduate degree in Marketing & Communications from an English-medium educational institution, with excellent written and verbal communication skills in English.
- Certifications: Industry-recognized certifications are preferred, such as the Meta Blueprint Social Media Marketing Professional Certificate and Google-certified courses.
- Professional Experience: 3–5+ years of experience managing organic and paid social media campaigns, collaborating with stakeholders, analyzing ROI, and managing advertising budgets. Prior experience in corporate organizations or social media agencies is preferred.

Key Skills Required 1. Copywriting & Tone Adaptation

- Ability to craft platform-specific messaging, adapting tone and style to different audiences—for example, casual and visual content for Instagram versus professional communication for LinkedIn.
- Ability to combine human creativity with AI capabilities to improve content development and execution.

2. Content Creation & Creative Management

- Minimum 3 years of experience managing in-house and outsourced creative teams.
- Working knowledge of the latest AI tools for content development and creative asset management.

3. Platform Expertise

- Strong understanding of platform algorithms, audience behaviour, content formats, and engagement strategies across Meta, Instagram, LinkedIn, YouTube, and X.

4. Analytics & Performance Reporting

- Ability to track and interpret KPIs, including reach, engagement rates, click-through rates, and conversions.
- Familiarity with paid analytics tools and the scheduling and reporting capabilities available through LinkedIn and Meta Business Suite.

Personal Attributes
- Passionate, self-driven, and hardworking, with a balance of strategic thinking and hands-on execution.
- High-energy, enthusiastic, proactive, and comfortable working in a dynamic, fast-paced environment.
- Strong ownership mindset, creative problem-solving ability, and a focus on continuous improvement.

📌 Associate Manager Social Media (Gurugram)
🏢 TBO.COM
📍 Gurugram