Role Overview The Assistant Marketing Manager is responsible for driving integrated brand campaigns, digital community building, and go-to-market initiatives. The role owns digital channel growth, brand messaging consistency across platforms, and the end-to-end execution of product launches and BTL projects.
Detailed Responsibilities & Scope of Work
- Campaign Execution & Project Management: End-to-end management of brand initiatives, digital media, retail/BTL activations, festive campaigns, and recent product launches.
- Social Media & Community Building: End-to-end management of digital platforms, editorial calendars, and day-to-day management for social media and corporate pages.
- Digital Trends & Consumer Behavior: Leverage digital consumer insights and viral formats to curate high-engagement campaigns.
- Creative Across Platforms: Manage creative development and review copy/visuals across all digital and print mediums to ensure brand consistency.
- Corporate Communication & LinkedIn:
Develop and execute corporate communication initiatives, highlighting organizational milestones and brand thought leadership on LinkedIn.
- Cross-Agency Management: Coordinate with internal team and external agencies, media partners, and external production vendors to deliver projects within agreed deadlines.
Qualifications & Profile Requirements
- Experience: 6 to 8 years of brand marketing and social media experience in consumer goods, FMCG, or alcobev brands.
- Channel Expertise: Proven hands-on experience managing and scaling branded social media channels (Instagram, Facebook, LinkedIn, YouTube).
- Communication Skills: Superior written, editorial, and verbal communication skills with a refined sense of brand voice.
- Execution & Independence: Demonstrated track record of managing multiple marketing deliverables and launch schedules independently.