Company Name: Learning Edge https://maps.app.goo.gl/z12tTNaXS5UC2LJM6

– Assistant Manager: Digital Marketing & Graphic Design

Company: Learning Edge India Pvt. Ltd.

Department: Marketing & Communications

Location: HSR Layout, Bengaluru

Employment Type: Full-Time

Experience: 6+ Years

1. Job Overview

Learning Edge India is looking for a creative, analytical, and hands-on Assistant Manager – Digital Marketing & Graphic Design to lead and execute digital marketing initiatives and creative design activities across its educational business verticals.

The ideal candidate will have strong expertise in digital marketing, performance campaigns, SEO, social media, and graphic design, along with the ability to lead and coordinate a team. This role requires a balance of strategic thinking, team management, and individual execution.

The candidate will drive lead generation, strengthen brand visibility, optimize campaign performance, and ensure the timely delivery of high-quality creative assets while contributing directly to digital marketing and graphic design activities.

2. Key ResponsibilitiesA. Digital Marketing Strategy & Execution

· Develop and execute digital marketing strategies aligned with business objectives.

· Plan, execute, monitor, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.

· Drive lead generation, customer acquisition, website traffic, and conversions through effective digital marketing initiatives.

· Implement SEO, SEM, keyword research, and content optimization strategies to improve website visibility and organic rankings.

· Identify new digital marketing opportunities to strengthen brand awareness and business growth.

· Monitor industry trends, competitor activities, and emerging digital marketing practices.

B. Performance Marketing & Analytics

· Monitor campaign performance and optimize campaigns based on key metrics such as leads, conversions, cost per lead (CPL), and return on ad spend (ROAS), where applicable.

· Track and analyze campaign performance using Google Analytics 4 (GA4), Google Ads reporting, Meta Ads Manager, and other relevant tools.

· Prepare regular performance reports and provide actionable insights to improve campaign effectiveness.

· Manage advertising budgets efficiently and ensure optimal utilization of marketing spend.

· Conduct A/B testing of advertisements, creatives, and landing pages to improve campaign results.

· Collaborate with internal teams to improve lead quality and conversion rates.

C. Social Media & Content Management

· Plan and execute social media strategies across Instagram, Facebook, LinkedIn, and YouTube.

· Develop social media calendars and coordinate the timely publication of content.

· Work closely with content writers and designers to create engaging posts, reels, videos, blogs, and promotional creatives.

· Monitor social media engagement, comments, messages, and brand reputation.

· Ensure consistency in brand messaging, visual identity, and communication across platforms.

· Evaluate social media performance and recommend improvements to increase reach, engagement, and leads.

D. Graphic Design & Creative Execution





· Independently conceptualize and design high-quality marketing creatives for digital and offline channels.

· Create social media posts, advertisements, banners, brochures, posters, flyers, presentations, standees, and other promotional materials.

· Develop creative assets for digital campaigns, lead generation campaigns, events, admissions, and brand awareness initiatives.

· Translate marketing briefs and business requirements into visually appealing and effective designs.

· Maintain brand guidelines, visual consistency, typography, and design quality across all communication materials.

· Adapt creative assets into multiple formats and sizes for different platforms and marketing requirements.

· Review design requirements, incorporate stakeholder feedback, and ensure timely delivery of creative assets.

· Collaborate with content, video, and marketing teams to develop integrated campaign concepts.

· Contribute independently to design deliverables whenever required, rather than relying entirely on the graphic design team.

E. Team Leadership & Coordination

· Lead and coordinate the Digital Marketing and Graphic Design teams to ensure alignment with business priorities.

· Plan workloads, assign responsibilities, monitor progress, and ensure timely completion of campaigns and creative projects.

· Guide team members on campaign execution, creative quality, branding, and performance improvement.

· Review digital campaigns and design deliverables to ensure accuracy, quality, and consistency.

· Provide constructive feedback and support the professional development of team members.

· Coordinate with internal stakeholders, including Sales, Operations, and Product teams, to understand requirements and deliver effective marketing solutions.

· Liaise with external agencies, vendors, and freelancers whenever required.

· Support senior management in executing marketing plans and achieving business targets.

F. Website & Marketing Technology

· Coordinate website updates, landing page improvements, and content optimization.

· Support technical SEO activities and ensure appropriate implementation of analytics tracking.

· Monitor website traffic, user behaviour, and landing page performance.

· Work with relevant teams to improve website user experience and conversion rates.

· Ensure effective use of digital marketing tools, analytics platforms, and reporting systems.

G. Performance & Business Growth

· Identify opportunities to improve lead generation, brand visibility, audience engagement, and customer acquisition.

· Track marketing KPIs and prepare regular reports for management.

· Collaborate with business and operations teams to align marketing campaigns with organizational objectives.

3. Required Qualifications & Experience

· Bachelor's degree in Marketing, Business Administration, Design, Mass Communication, or a related field.

· Minimum 6+ years of relevant experience in digital marketing, performance marketing,



and creative execution.

· Proven experience managing digital campaigns, generating leads, and optimizing campaign performance.

· Strong hands-on graphic design skills, supported by a portfolio of marketing and branding creatives.

· Experience leading, mentoring, or coordinating Digital Marketing and Graphic Design teams.

· Ability to manage multiple projects while contributing independently to marketing and design deliverables.

· Experience in the education, preschool, childcare, or multi-location business sector will be an added advantage.

4. Required Technical Skills

Digital Marketing

· Digital Marketing Strategy

· SEO, SEM, and Keyword Research

· Google Ads and Meta Ads

· Performance Marketing and Paid Campaign Management

· Lead Generation and Conversion Optimization

· Social Media Marketing and Content Strategy

· Google Analytics 4 (GA4) and Campaign Reporting

· Landing Page Optimization and Website Analytics

· Budget Management and Campaign Optimization

Graphic Design

· Adobe Photoshop

· Adobe Illustrator

· Canva

· Creative Concept Development and Visual Communication

· Social Media Creatives and Digital Advertising Designs

· Branding and Marketing Collateral Design

Additional Skills

· Adobe InDesign and presentation design

· Basic video editing and motion graphics

· A/B testing and marketing performance analysis

· Project management and task coordination tools

5. Key Competencies

· Strong creative thinking and analytical abilities.

· Excellent communication and stakeholder management skills.

· Team leadership, task allocation, and coordination.

· Strong ownership and accountability.

· Ability to manage multiple projects and meet deadlines.

· Attention to detail and commitment to quality.

· Ability to work independently while collaborating effectively with a team.

· A practical, results-oriented approach to problem-solving.

- Key Performance Indicators (KPIs)· Lead generation and campaign performance.

· Cost efficiency and quality of marketing leads.

· Improvement in website traffic, social media engagement, and brand visibility.

· Quality, creativity, and timely delivery of graphic design assets.

· Effective coordination and productivity of Digital Marketing and Graphic Design teams.

· Ability to balance team management with individual execution.

· Contribution to business growth and achievement of marketing objectives.

- Why Join Learning Edge India?· Opportunity to contribute to a growing organization in the education sector.

· Exposure to multiple educational brands and business verticals.

· Prospect to lead digital marketing and creative initiatives.

· A collaborative work environment with opportunities for professional growth.

· Lead generation and campaign performance.

· Cost efficiency and quality of marketing leads.

· Improvement in website traffic, social media engagement, and brand visibility.

· Quality, creativity, and timely delivery of graphic design assets.

· Effective coordination and productivity of Digital Marketing and Graphic Design teams.

· Ability to balance team management with individual execution.

· Contribution to business growth and achievement of marketing objectives.

📌 Assistant Manager _Digital Marketing & Graphic Designer (Bengaluru)
🏢 Learning Edge India
📍 Bengaluru