Job Title - Assistant Brand Manager

Location - Mumbai

Role Details: We are looking for a agile and detail-oriented Brand Manager to drive Brand Communications, Growth Marketing Communications, and Marketing Operations for IndusInd Bank. This role will play a pivotal part in developing compelling customer-facing communication, ensuring brand consistency across channels, managing cross-functional stakeholders, and driving operational excellence within the marketing function.

Role Description

Brand Communications

- Drive the planning and execution of brand communication campaigns across digital, social, app, CRM, website, on-ground, and branch touchpoints.
- Ensure adherence to brand guidelines across all customer-facing communications.
- Partner with internal stakeholders to translate business objectives into impactful marketing campaigns.
- Review and approve creative assets, content, and communication before release.
- Continuously identify opportunities to strengthen brand perception and customer engagement.

Growth Communications

- Lead communication planning for acquisition, activation, engagement, and retention initiatives.
- Develop compelling messaging frameworks for banking products including savings accounts, credit cards, loans, deposits, investments, and digital banking.
- Work closely with Product, Digital, CRM, Analytics, and Business teams to drive conversion-focused communication.
- Ensure customer journeys are supported with relevant and consistent messaging across channels.
- Monitor campaign effectiveness and recommend optimization strategies.

Marketing Operations & Governance

- Manage end-to-end campaign workflows from brief creation to deployment.
- Establish and maintain communication approval processes and service-level timelines.
- Coordinate with design teams, content teams, media agencies, production partners, and business stakeholders.
- Track campaign deliveries,



dependencies, and resource allocation to ensure timely execution.
- Maintain marketing calendars and ensure visibility across all marketing initiatives.

Stakeholder & Agency Management

- Act as the primary marketing point of contact for internal business teams.
- Manage creative, content, and production agencies to ensure quality and timely delivery.
- Challenge briefs constructively and identify gaps before execution.
- Foster strong working relationships across Product, Digital, CRM, Risk, Compliance, Legal, and Business teams.

Success Metrics Brand Communications: Drive integrated brand campaigns across digital, social, CRM, app, website, branch, and offline touchpoints. Ensure 100% adherence to brand guidelines and communication standards.

Growth Communications: Own acquisition, activation, engagement, and retention communication strategies. Build compelling product communication frameworks across banking and financial products. Marketing Operations & Governance: Manage end-to-end campaign workflows, approvals, timelines, resource planning, and marketing calendars.

Stakeholder & Agency Management: Collaborate with Product, Digital, CRM, Analytics, Compliance, and agency partners to ensure timely delivery and quality output.

Performance & Reporting: Monitor campaign performance, generate insights, and drive continuous process improvement.

EDUCATION : Essential requirement: MBA in Marketing, Branding, Communications, or related field preferred.

WORK EXPERIENCE : 5-8 years of experience in Brand Marketing, Growth Marketing, Integrated Marketing, or Marketing Operations. • Banking, Financial Services, FinTech, or Consumer Brand experience preferred.

Desired Skills

- Brand Strategy • Campaign Management • Growth Marketing • CRM & Lifecycle Communications • Stakeholder Management • Agency Management • Marketing Operations • Project Management • Presentation & Communication Skills

📌 Assistant Brand Manager (Mumbai)
🏢 IndusInd Bank
📍 Mumbai