Key Responsibilities
Web Analytics & Digital Insights
Analyse website and app performance, customer journeys, and conversion funnels.
Monitor and report on key digital KPIs including traffic, engagement, conversion, retention, and revenue.
Identify trends, opportunities, and issues impacting customer acquisition and online sales.
Conduct deep-dive analyses on customer behavior, landing pages, marketing channels, and content performance.
Provide actionable recommendations to optimize customer experience and business outcomes.
Data Analysis & Reporting
Develop automated reporting solutions and dashboards for business stakeholders.
Extract, transform, and analyze data from multiple sources to generate meaningful insights.
Design and maintain KPI frameworks that support business objectives.
Perform ad-hoc analyses to answer strategic and operational business questions.
Present findings and recommendations to technical and non-technical audiences.
Google Cloud Platform (GCP)
Work with datasets stored in Google Big Query to support analytics and reporting needs.
Develop and optimize SQL queries for large-scale data processing and analysis.
Collaborate with data engineers to improve data models, pipelines, and data quality.
Support the implementation and governance of analytics data within the GCP ecosystem.
Contribute to scalable analytics solutions leveraging the Google Cloud data stack.
Marketing & Customer Analytics
Analyze digital marketing performance across paid, organic, email, social, and direct traffic channels.




Evaluate attribution models and customer acquisition effectiveness.
Measure the impact of campaigns, promotions, and website changes through testing and analysis.
Support experimentation initiatives including A/B testing and conversion rate optimization.
Stakeholder Collaboration
Partner with Digital, E-commerce, Marketing, Product, and Data teams to identify opportunities and translate business requirements into analytical solutions.
Act as a trusted advisor by providing data-driven recommendations and strategic insights.
Promote data literacy and best practices across the organization.
Required Qualifications
Technical Skills
Strong proficiency in SQL, including complex joins, window functions, aggregations, and query optimization.
Hands-on experience with Google Cloud Platform (GCP), particularly Big Query.
Experience working with web analytics platforms such as:
o Google Analytics 4 (GA4)
o Google Tag Manager (desirable)
Experience with data visualization tools such as:
o Power BI
o Looker Studio
Understanding of web tracking, tagging, attribution, and digital measurement frameworks.
Analytical Skills
Strong problem-solving and critical thinking capabilities.
Ability to turn large and complex datasets into explicit business insights.
Experience defining and measuring KPIs and business performance metrics.
Knowledge of statistical analysis and testing methodologies is an advantage.

Essential Skills: SQL Google Cloud Platform (GCP) Power BI
Desirable Skills:
Keyword:
Skills: Digital : Google Cloud~MySQL
Experience Required: 6-8

📌 112553-1- Google Cloud (India)
🏢 Objectwin Technology India
📍 India