External Job Description

Responsibilities:

- Lead and drive dealer/channel sales for Power Cables + Group Cables on PAN India Basis, ensuring robust market penetration and growth in sales volumes, visibility, good market share etc.
- Develop and execute strategic plans to expand the dealer network, Appointing New (as necessary), increase brand visibility, and enhance market share across key geographies.
- Achieve annual sales targets specifically for the dealer business; monitor regional performance, identify gaps, and take corrective actions to ensure achievement of business objectives.
- Issuing LPs, Dealer Policies, Stock management, Effective management of dealer network in such a way that they grow with organization, Reaching out to new territories + customers + segments etc.
- Build, nurture long-term relationships & grow, with channel partners, including dealers, distributors, and stockists, ensuring alignment with organizational goals and policies.
- Guide and support the regional sales team in managing dealer onboarding, ensure secondary sales, performance reviews, channel conflict resolution, and incentive schemes.
- Oversee implementation of trade promotions, dealer engagement programs, and branding initiatives to strengthen dealer loyalty and drive secondary sales
- Conduct regular market intelligence to monitor dealer business trends, competitor activities,



and pricing strategies; recommend tactical changes to stay competitive.
- Collaborate with supply chain, finance, and commercial teams to ensure smooth order fulfillment, timely collections, and adherence to credit policies.

Qualification : BE / BTech

Technical:

- In-depth understanding of dealer network operations, primary and secondary sales processes, and channel performance metrics.
- Technical understanding of LT/HT/EHV cables, product applications, specifications, and certifications.
- Expertise in pricing strategies, discount structures, and margin management in a dealer-driven model.

Functional:

- Ability to design and implement dealer-specific growth strategies aligned with business goals.
- Competence in handling multi-state dealer networks, understanding regional market dynamics
- Strong negotiation skills with dealers for pricing, payment terms, and order commitments.

Behavioral:

- Relationship Skills
- Good in Communication & Presentation Skills
- Data-driven decision-making and problem-solving abilities.
- Team-oriented approach across functions and geographies

Competencies

Account Management Driving for Results Building & Supporting Teams Developing Plans Communicating Effectively Strategic Thinking Negotiation and Influencing Skills Market Knowledge Commercial Acumen Product Knowledge Dealer Management

📌 Deputy General Manager - Sales & Marketing (India)
🏢 KEC International
📍 India