Position Overview
Vida is looking for an experienced and highly analytical Paid Search Manager to join our growing performance marketing team.
This role will help manage and grow paid search programs across multiple D2C brands within the Vida portfolio. The ideal candidate has robust hands-on experience managing significant Google Ads budgets across multiple e-commerce accounts and has a proven track record of driving revenue growth and ROAS improvement.
The Paid Search Manager will work closely with the Senior Manager, Paid Search and Director of Paid Media while independently owning day-to-day strategy, execution, optimization, testing, reporting, and performance management across assigned brands.
The ideal candidate combines strong technical Google Ads knowledge with commercial thinking and can identify opportunities to scale revenue while maintaining efficiency.
Compensation: Indian Rupee $116,667 - $166,667 montly
Key Responsibilities
Paid Search & Shopping Management
- Independently manage and optimize paid search programs across multiple D2C/e-commerce brands.
- Build, manage,



and optimize campaigns across:
- Google Search
- Google Shopping
- Performance Max
- Demand Gen
- Microsoft Ads
- Own campaign performance against revenue, ROAS, conversion, and profitability goals.
- Develop campaign structures and segmentation strategies based on product performance, category, brand, margin, seasonality, and business priorities.
- Conduct product-level performance analysis to identify top-performing products, underperformers, wasted spend, and opportunities to scale.
- Identify opportunities to increase profitable spend while maintaining efficiency targets.
- Monitor competitive activity, search demand, seasonality, promotions, and other factors impacting performance.

Google Merchant Center & Product Feeds
- Manage and troubleshoot Google Merchant Center, including product disapprovals, warnings, feed errors, account issues, and product eligibility.
- Work closely wi

📌 Paid Search Manager (New Delhi)
🏢 Vida Shoes International
📍 New Delhi