Head of Content & Editorial — FabbList

Location: Bangalore, India
Department: Fabb Resources
Reporting to: Founder
Employment: Full-time, leadership role

About FabbList

FabbList is building a creator–brand marketplace designed to connect businesses with creators, enable collaborations and make creator marketing more accessible.

Fabb Resources is the knowledge and media division of FabbList. Its ambition is to become one of the most trusted and discoverable sources of information on influencer marketing globally.

We want Fabb Resources to be a destination people discover when searching Google or asking AI platforms questions about influencer marketing, creator partnerships, campaign strategy, creator pricing, marketing performance and the creator economy.
We are looking for a strong editorial leader to build this from the ground up.

The Mission

Build Fabb Resources into a globally recognised influencer marketing knowledge platform by creating exceptional content, developing editorial authority,



growing an audience and establishing FabbList as a credible voice in the creator economy.
Your job is not simply to publish articles. Your job is to build a content institution.

What This Role Is Not

A social media manager role.
A blog-writing-only role.
A performance marketing role.
A technical SEO specialist role.
A position measured only by articles published or social media engagement.

Key Responsibilities

1. Build the Fabb Resources Editorial Strategy
Develop the overall editorial vision, positioning and content strategy.
Establish Fabb Resources as an authoritative source on influencer marketing and the creator economy.
Identify the most important subjects, questions and knowledge gaps Fabb should own.
Build a structured content library covering influencer marketing, creator growth, brand collaborations, campaign strategy, industry trends and marketing performance.
Develop a 12-month editorial roadmap with explicit priorities and measurable outcomes.

2. Build Se

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