15 Oct
|
Bhaktilok
|
Bengaluru
15 Oct
Bhaktilok
Bengaluru
Hiring: Creative Lead – Performance -HINDILocation: HSR Layout, Bengaluru
Work Mode: Full-Time, Work From Office (WFO)
Experience: 2–5 Years Preferred
About SpaceWire TechAt SpaceWire Tech, we build consumer-facing apps designed for Bharat, with a solid focus on Tier 2 and Tier 3 audiences across India. We believe that the right creative can do more than grab attention — it can influence behaviour, drive app installs, and convert users into paying customers.
We’re looking for a Creative Lead – Performance who can own our creative strategy, lead execution, and build a high-performing creative engine for Hindi audiences.
This role is for someone who understands the intersection of creativity, culture, consumer psychology, and performance marketing. You should be able to turn insights into compelling ad concepts, lead a team to execute them, and use performance data to continuously improve results.
Key Responsibilities• Own Creative Strategy: Develop and lead performance creative strategies for Meta, Instagram, and YouTube campaigns targeting Kannada and Malayalam audiences.
• Lead End-to-End Creative Execution: Take ownership of the complete creative process, from research and ideation to hooks, scripts, direction, production, testing, and iteration.
• Build High-Converting Concepts: Develop compelling ad angles, relatable storytelling, strong hooks, and persuasive calls to action that drive installs and paid conversions.
• Lead the Creative Team: Guide video editors, designers, actors, and AI creators to translate concepts into effective performance ads.
• Drive Creative Testing: Build a continuous pipeline of new concepts, variations, and iterations. Identify winning creatives and develop fresh angles before creative fatigue sets in.
• Use Data to Drive Decisions: Analyse CTR, CPI, CPA, CAC, conversion rates, and other campaign metrics to evaluate creative effectiveness and guide future production.
• Understand Regional Audiences: Ensure creatives reflect the lan
📌 Creative Lead – Performance (Bengaluru)
🏢 Bhaktilok
📍 Bengaluru