• Media Planning: Plan campaign structure, audience targeting and funnel strategy across Meta and Google.
• Media Execution: Set up, launch and manage campaigns on Meta and Google, including creative testing.
• Research & Competitor Analysis: Use platform tools and competitor research to understand the market and find new opportunities. • Reporting: Prepare performance reports and track key metrics and overall campaign performance.
• Problem Solving: Use AI tools to analyze data, improve workflows, and solve campaign-related issues.
• Ownership: Take ownership of campaign performance and day-to-day media management.
Required Skills:
• Strong marketing fundamentals and understanding of consumer behavior, funnels and marketing objectives.
• Positive understanding of media planning, execution, research and reporting.
• Hands-on experience with Meta Ads Manager, Google Ads and Excel/Google Sheets.
• Good understanding of AI tools and their use in marketing.
• Understanding of how branding and performance marketing work together.