We are looking for a energetic and target-oriented Sales Officer to manage sales and distribution activities for our Dairy FMCG products. The candidate will be responsible for achieving sales targets, expanding market coverage, developing distributor/retailer relationships, and ensuring strong product visibility in the assigned territory.
Key Responsibilities
* Achieve monthly and annual sales targets for the assigned territory.
* Manage and develop distributor, wholesaler and retailer networks.
* Increase market penetration and expand distribution across the territory.
* Conduct regular market visits and identify new business opportunities.
* Ensure product availability and proper stock levels at retail outlets.
* Drive primary and secondary sales as per company objectives.
* Implement company schemes, promotions and trade offers effectively.
* Ensure proper product visibility, merchandising and brand presence.
* Monitor competitor activities, pricing and market trends.
* Maintain strong relationships with distributors and retailers.
* Track distributor stock, outstanding payments and order cycles.
* Prepare daily/weekly/monthly sales reports and market feedback.
* Coordinate with the distributor sales team and ensure route/beat plan execution.
* Ensure compliance with company policies and sales processes.
Candidate Profile
* Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.
* 312 years of experience in FMCG/Dairy sales preferred.
* Experience in General Trade, distributor management and market expansion.
* Good communication and negotiation skills.
* Strong understanding of the local market and retail network.
* Target-oriented with good analytical and problem-solving abilities.
* Willingness to travel extensively within the assigned territory.
* Two-wheeler and valid driving license preferred/required.