Location: Indiranagar

Wonder Valley Recreation and Hospitality is Bangalore’s premier adventure and leisure destination. Set amidst serene surroundings, our resort offers thrilling activities and cozy accommodations for families, corporate outings, and day visitors alike.

POSITION SUMMARY The Website, SEO & CRO Executive will be responsible for managing the company's website, improving organic search visibility, optimising website performance and increasing website enquiry and booking conversions.

The role will focus on website backend management, technical and on-page SEO, content optimisation, landing-page development coordination and continuous improvement of the customer journey across Area 83, Aura and other business offerings.

RESPONSIBILITIES

- Website & Backend Management

- Manage website content, package pages, pricing information, banners, offers and landing pages.
- ⁠Coordinate with developers for website updates, technical fixes, integrations and new feature requirements.
- ⁠Monitor website functionality, loading speed, mobile responsiveness and user experience.
- ⁠Ensure enquiry forms, booking flows, contact details and lead-capture mechanisms work correctly.
- Identify and resolve website issues affecting customer experience and lead generation.

- Search Engine Optimisation (SEO)

- Conduct keyword research and develop organic search strategies.
- ⁠Implement on-page SEO, including title tags, meta descriptions, headings, internal linking and content optimisation.
- ⁠Monitor technical SEO, indexing, crawling, broken links, redirects and website health.
- ⁠Manage Google Search Console and monitor organic search performance.




- ⁠Optimise local SEO, Google Business Profile and location-based search visibility.
- ⁠Coordinate SEO content, blogs, service pages and location-specific landing pages.
- ⁠Monitor keyword rankings, organic traffic and competitor search visibility.

- Conversion Rate Optimisation (CRO)

- ⁠Analyse website visitor behaviour and identify conversion drop-off points.
- ⁠Improve enquiry forms, calls to action, landing pages and booking journeys.
- ⁠Conduct A/B tests where feasible to improve enquiry and booking conversion rates.
- Ensure website visitors can easily discover packages, pricing, facilities and booking options.
- ⁠Work with the sales team to identify website-related customer objections and conversion gaps.

- Analytics & Tracking

- ⁠Work with Google Analytics 4 (GA4), Google Search Console and relevant tracking tools.
- Monitor website traffic, organic enquiries, landing-page performance and conversion rates.
- ⁠Coordinate implementation and validation of tracking tags and conversion events.
- ⁠Maintain regular website and SEO performance reports.
- ⁠Identify actionable opportunities to improve traffic quality and lead generation.

- Coordination & Reporting





- ⁠Coordinate with the Performance Marketing Executive on landing pages, campaign requirements and tracking.
- ⁠Work with developers, content teams and designers to execute website and SEO improvements.
- ⁠Maintain a task tracker covering website issues, SEO activities, deadlines and deliverables.
- ⁠Provide weekly updates and monthly performance reports to management.

What We’re Looking For

- Required Skills & Qualifications
- ⁠Bachelor's degree in Marketing, IT, Computer Science or a related field preferred.
- ⁠Practical experience in website management, SEO and website optimisation.
- ⁠Knowledge of technical SEO, on-page SEO, keyword research and local SEO.
- ⁠Working knowledge of Google Analytics 4 and Google Search Console.
- ⁠Familiarity with CMS platforms, website backends, HTML/CSS basics and landing-page tools.
- ⁠Understanding of conversion tracking, website analytics and CRO principles.
- ⁠Solid analytical, coordination and problem-solving skills.

Key Performance Indicators (KPIs)

- Growth in qualified organic enquiries and organic traffic.
- ⁠Improvement in target keyword visibility and search rankings.
- ⁠Website enquiry and conversion rate improvement.
- ⁠Website uptime, functionality and issue-resolution turnaround.
- ⁠Timely implementation of website and SEO tasks.
- ⁠Accuracy of website content and tracking implementation.

Why Join Us?

At Wonder Valley, you’ll be part of a close-knit team committed to creating unforgettable guest experiences. If you’re someone who thrives in a vibrant, people-first environment, this is the place for you!

📌 Website, SEO & Conversion Rate Optimisation (CRO) Executive (Bengaluru)
🏢 Area 83
📍 Bengaluru