We are seeking a proactive, target-driven Territory Sales Manager to lead our sales operations in and around Nagpur. The ideal candidate will be responsible for driving revenue growth, identifying strategic market opportunities, securing new industrial accounts, and maintaining high-trust relationships with key existing clients. You will execute a sharp Go-To-Market (GTM) strategy, penetrate major industrial clusters (e.g., Butibori, Hingna, Chandrapur, Kampa), and deliver on quarterly and annual business goals.

Key Responsibilities

1. Revenue Generation & Target Achievement

- Meet and exceed defined monthly, quarterly, and annual sales targets for NIEL’s electrical products and engineering services.
- Generate high-value qualified sales enquiries across industrial sectors including Steel, Cement, Mining, Power, and OEM segments.
- Prepare, submit, and negotiate techno-commercial proposals, quotes, and tenders to close deals effectively.

2. Business Development & Market Expansion (Go-To-Market)

- Formulate and execute territory-level Go-To-Market (GTM) plans tailored to the Nagpur and Vidarbha industrial belts.
- Systematically map the territory to identify new projects, upcoming plant expansions, and modernization/retrofitting opportunities.
- Cold-call, conduct plant visits, and interface directly with Purchase Heads, Maintenance Engineers, Plant Heads, and C-suite decision-makers.

3. Account Management & Relationship Building

- Act as the primary point of contact for key existing clients in the region, ensuring high retention and account growth.
- Conduct regular site visits, understand client pain points, and offer customized technical and commercial solutions from NIEL's portfolio.
- Coordinate post-sales service, order execution, and technical query resolution to maintain high customer satisfaction.

4. Commercial Operations & Payment Recovery

- Track and manage outstanding receivables, ensuring timely collection of payments.
- Coordinate with internal engineering, production,



and service teams to ensure seamless order fulfillment and delivery timelines.
- Maintain accurate sales pipelines, lead logs, and weekly forecasting reports using company CRM/reporting systems.

5. Market Intelligence & Competitor Tracking

- Track competitor activities, pricing strategies, market trends, and industry developments across the region.
- Provide actionable feedback to the Branch Head to refine sales strategy and regional marketing campaigns.

Required Qualifications & Experience

- Education: B.E. / B.Tech / Diploma in Electrical/Mechanical Engineering (or a Bachelor’s degree in Business/Science with proven electrical/mechnical sales experience).
- Experience: Minimum 2 - 4 years of hands-on sales experience in industrial electrical equipment (such as Transformers, HT/LT Motors, Switchgears, Drives, Panel Boards, or Industrial Electrical Repair/Overhauling Services).
- Local Market Knowledge: Solid exposure and established network within industrial clients/plants around Nagpur and the broader Vidarbha area.
- Mobility: Willingness to travel extensively within the assigned territory for client meetings, site surveys, and plant visits.

Key Competencies & Soft Skills

- Self-Motivated & Driven: Strong internal drive to take ownership, handle rejections, and persistently pursue sales leads.
- Techno-Commercial Acumen: Ability to understand technical specifications of heavy electrical equipment and articulate commercial value propositions clearly.
- Negotiation & Deal Closing: Sharp negotiation skills with a proven track record of converting leads into final orders.
- Communication & Presentation: Fluent in English, Hindi, and Marathi (preferred) for seamless technical and executive communication.

What We Offer

- Compensation: Competitive base salary matched with industry standards based on qualifications and track record.
- Incentive Structure: High-yield sales commission/incentive scheme based on achieving and exceeding performance targets per NIEL policy.
- Benefits: Travel allowances, phone/internet reimbursement.
- Career Growth: Opportunities for rapid vertical growth into regional lead roles within a mature, 50+ year legacy brand.

📌 Territory Sales Manager - Nagpur
🏢 New India Electricals
📍 Nagpur