Company Description Transasia Bio-Medicals Ltd., founded in 1979 and headquartered in Mumbai, India, is recognized as the country’s largest in-vitro diagnostic company. The organization delivers a broad range of diagnostic solutions across biochemistry, hematology, coagulation, immunology, urinalysis, critical care, diabetes management, microbiology, and molecular diagnostics. With over four decades of innovation, Transasia has earned strong customer loyalty, reflected in a high proportion of repeat business and long-term partnerships with leading hospitals and laboratory chains.

The company focuses on accurate, quality diagnostics that enhance clinician productivity and support better patient care, while consistently aligning with evolving regulations. As part of the Erba-Transasia Group, it emphasizes collaborative relationships with customers and a shared commitment to excellence.

Role Description The Sr Sales Executive is a full-time, in office role based in Durg, responsible for driving sales of Transasia’s in-vitro diagnostic products and solutions within the assigned territory. This role involves identifying and developing new business opportunities, managing existing accounts, and nurturing long-term relationships with hospitals, laboratories, and healthcare providers. Daily activities include conducting product presentations and demonstrations, responding to client inquiries, preparing proposals and quotations, and negotiating contracts in line with company standards.

The Sr Sales

Executive will monitor market trends and competitor activity, provide feedback to internal teams,



and collaborate closely with technical, application, and service teams to ensure high levels of customer satisfaction. Regular travel within the territory, timely reporting, and achievement of sales targets and key performance indicators are integral to this position.

Qualifications

- Strong sales and business development capabilities, including lead generation, pipeline management, negotiation, and closing skills.
- Proficiency in customer relationship management, account management, and stakeholder engagement within healthcare or diagnostic markets.
- Understanding of in-vitro diagnostics or related medical devices, with the ability to learn product features and explain technical concepts clearly.
- Solid communication and presentation skills, including the ability to conduct product demos and deliver effective discussions with clinical and non-clinical audiences.
- Good analytical and planning abilities, including territory planning, sales forecasting, and basic data analysis for decision-making.
- Bachelor’s degree in life sciences, biomedical engineering, medical laboratory technology, pharmacy, business, or a related field; an advanced degree or MBA is an advantage.
- Prior experience in medical diagnostics, pharmaceuticals, or medical devices sales is highly preferred, especially in the Durg or surrounding region.
- Comfort with using CRM tools, MS Office applications, and digital communication platforms for reporting and customer interaction.
- Ability to work independently on-site, travel within the territory as required, and meet deadlines and performance targets in

📌 Sr Sales Executive (Durg)
🏢 Transasia Bio-Medicals
📍 Durg